Senior Copywriter - HCP [Pharma Advertising]

Title: Senior CopywriterLocation: NYCHybrid: 3-days (Tues/Wed/Thurs)MUST-HAVE:HCP pharma advertising experience. Category experience in rare disease, oncology, or MS is a plus, but any HCP experience is fine The role:The Senior Copywriter provides in-depth knowledge and comprehensive writing skills to thecreative team. A senior copywriter has expertise in writing across all promotional tactics and isable to tackle day-to-day copy needs with minimal supervision. They should be able to carry anaccount if need be and have strong creative ideas. In addition, the Senior Copywriter shoulddevelop positive relationships with team members and clients.Role and responsibilities:• Must be able to write copy that:• Is concise, clear, creative, and supportable• Displays good sentence structure• Has overall good composition and a logical flow• Is grammatically correct• Has no spelling errors• Creates and Develops• Writes headlines, subheads and body copy• References and fact-checks copy• Concepts for professional and consumer campaigns, including, but notlimited to: direct mail, details aids, banner ads, journal ads, etc.• Educational and motivational tools for the sales force• Spends the majority of time making sure that tactics (sales aids, brochures, etc.) forthe campaign of his/her primary account are executed in an accurate, creative, andtimely manner• Consults with Account Services and Momentum colleagues for information onproduct• Obtains additional background and current development information throughresearch (Internet, medical publications, etc.)• Reviews advertising trends, consumer surveys, and other data regarding marketing ofspecific and related goods and services in order to formulate a presentation approach• Works with supervisor and/or art director to develop creative strategies, developconcepts, and may be called on to act as creative lead on proposed projects• Reviews/presents copy to senior team members to ensure adherence to strategic focusand tone• navigates an ever-changing landscape while adjusting and revising copy untilapproved• Develops therapeutic flexibility in order to provide copy support where needed (i.e.,backup for other accounts and New Business accounts)• Collaborates with an Art Director on new business opportunities• Explores ways that the Art Director can graphically present the brand story andassociated data• understands the role of strategy in the creative development process and contributesto the development and refinement of brand strategy on assigned brands• Familiarizes themselves with industry practices especially FDA regulations• Familiarizes themselves with client workflow, risk environment and therapeutichistory• Demonstrates an ability to think visually• Understands the idea of branding and campaign developmentBackground/experience and skills:• Bachelor's degree preferred• 2-4 years' experience in a promotional healthcare agency• Science and/or medical background ideal• Possesses an inquisitive mind, asks relevant questions in the search for insights• Demonstrates a strong work ethic and a can-do attitude• Is detail oriented with a strong ability to research and problem solve• Learns quickly and possesses a continuous learning mentality• Communicates clearly, concisely and respectfully both verbally and in writing -Professional writing experience a big plus• Displays strong interpersonal skills and a willingness to collaborate• Displays an ability to perform trajectory thinking. an ability to see beyond primaryand secondary associations and connectivity• Bachelor's degree preferred• Science and/or medical background a plus, but not necessary• Demonstrates competency in the entire Microsoft software Suite• thorough understanding of the digital environment including trends and social media