Marketing Manager - Memberships

About The Role
Our vision is to nurture PEI Group and our business membership and event brands into must‑have resources and interconnected professional networks, enabling private market investors, managers, and service providers to better meet their business objectives and outperform in their markets.

The marketing team acts as strategic partners to the business, delivering customer‑centric, creative, and high‑performance programmes that drive engagement, strengthen brand preference, and underpin commercial success.

The Marketing Manager – Membership Acquisition, based in New York, will play a key role in delivering marketing strategy and growth across PEI’s business information and network‑led membership offering.

Working within the strategic direction set by the Senior Marketing Manager, this role is responsible for the planning and execution of audience‑led marketing programmes that drive leads and revenue across priority membership audiences.

Role Overview
You will develop and deliver marketing plans for the PEI Private Equity membership and flagship NEXUS summit, ensuring they are effectively positioned within the market.

You will translate strategy into integrated campaign programmes across the member lifecycle, working closely with Sales, Editorial, Data and Digital Marketing teams.

This role combines campaign leadership, audience insight, and commercial delivery, with accountability for marketing performance across defined brands and audience segments.

Responsibilities
Delivery of Membership Marketing Strategy

Deliver marketing plans for Memberships aligned to overall business and marketing strategy

Translate business objectives into clear, commercially focused campaign programmes

Deliver campaign and acquisition initiatives aligned to revenue, pipeline, and conversion KPI’s

Ensure the membership value proposition is effectively communicated and integrated across all channels and touchpoints

Audience‑Led Acquisition Marketing

Plan and deliver acquisition marketing programmes focused on:

Lead generation

ICP‑qualified pipeline growth

Lead‑to‑opportunity conversion

New logo acquisition

Develop and execute ABM initiatives across target priority pursuit firms

Identify opportunities to improve lead‑to‑membership revenue conversion

Integrated Campaign Planning & Execution

Own delivery of campaign programme across target audiences and organisations

Deliver integrated campaigns across:

Email

Digital channels

Social media

Paid media

Content marketing

Events and nurture journeys

Coordinate campaigns across acquisition, demo generation, conversion, and nurture activity

Ensure campaigns are aligned to audience needs, ICP and commercial objectives

Optimise landing pages, user journeys, and campaign conversion performance

Audience Insight, TAM & Growth Opportunities

Develop an understanding of TAM, ICPs, personas, and audience behaviour.

Identify headroom, penetration, and account‑based growth opportunities across target regions and audience segments

Use data and insights to:

Optimise targeting and messaging

Identify growth opportunities

Improve conversion and engagement

Cross‑Team Collaboration

Work closely with:

Sales teams to support acquisition, lead pipeline and conversion

Sales teams to improve lead quality and funnel performance

Editorial teams to align content with audience needs and value proposition

Events and Networks teams to support cross‑sell and integrated campaigns

Data and Marketing Ops teams for segmentation, automation, and reporting

Digital teams to align and continuously improve SEO and AEO visibility

New Product Development & Go‑to‑Market

Support the development and launch of new membership products

Contribute to go‑to‑market strategies and campaign execution for new initiatives

Ensure marketing readiness across channels and audiences

Performance, Reporting & Optimisation

Track and report on key marketing performance metrics, including:

Leads and ICP‑qualified pipeline

Conversion and funnel performance

Channel attribution

Traffic and engagement

Campaign ROI and acquisition performance

Analyse activity to identify opportunities for optimisation and growth

Provide actionable recommendations to improve campaign effectiveness, conversion, and revenue contribution

Contribute to regular analysis, reporting, benchmarking, and performance reviews across Marketing and Commercial teams

Campaign Delivery, Content & Tools

Develop marketing material in collaboration with Design and Product Marketing

Develop sales enablement toolkits and campaign support materials for Sales teams

Confidently use MarTech platforms (e.g., Marketo, CRM, Tableau, Heap, Sailthru) to execute, optimise, and report on campaigns

Use data, automation, AI‑enabled tools, and audience insights to improve targeting, segmentation, lead scoring, and campaign performance

Execute targeted inbound and outbound campaigns across channels, audience segments, and priority accounts

Support campaign automation, nurture journeys, and lead workflows

Contribute to budget planning, campaign planning, and performance management

About You
Experience & Skills

Bachelor’s Degree – B.S. or B.A.

Proven experience working in a B2B information subscriptions, events or membership marketing team.

Understanding of digital marketing platforms and programmes, experience in creating and leading the execution of marketing campaign programmes from end to end, e.g., nurture journeys, ABM.

Delivers thoughts and ideas on improving existing activity as well as insight into testing new ideas to differentiate from competitors and grow each brand’s footprint in the market.

Copywriting – produce compelling copy to drive leads and conversions for their responsible titles and give feedback to the marketing team on the campaigns.

Dynamic – displaying energy and confidence in all interactions with peers, management and stakeholders.

Confident – belief in their ability to bring innovation and deliver on the businesses KPIs.

Forward thinking – constantly looking for new and better ways of doing things.

Understanding what and how new mar‑techs can drive efficiencies and better results.

Commercial – never losing sight of the revenue targets, constantly tracking campaign KPIs and ensuring that the plans that have been laid out to achieve our financial targets get completed.

Resourceful – using initiative to solve problems, overcome obstacles and complete projects.

About Us
Who we are
PEI Group is a subscriber‑focused business intelligence company. With our multi‑talented global team of over 490 people, spread across EMEA, USA & Asia, our purpose is to inform and connect investment professionals across global, specialised markets. We identify specific high growth, high value investment sectors and themes where deep insight, strong market relationships and active capital flows are critical for success.

What we do
PEI Group provides industry‑leading journalism, data, and market insight to subscribing clients via a wide portfolio of specialist brands supported by our robust and scalable digital publishing, analytics, and database platform. We also track the firms and individuals who shape markets and bring client‑communities together to enable knowledge sharing, profile building and relationship development through professional networks and events. Wherever our markets are active – in New York, Los Angeles, Tokyo, Sydney, Hong Kong, Singapore, London and elsewhere – PEI is hard at work examining crucial market forces and shifting investment themes, identifying active investors and their capital allocations, and scanning ahead for regulatory changes, new compliance requirements and other risk factors.

At PEI we value diverse talent and welcome applications from everyone – regardless of background. We are an equal opportunity employer and our inclusive culture at PEI is reflected in every stage of the recruitment journey. Please inform us at initial stages of the recruitment process if you require any reasonable adjustments and we can accommodate this.

PEI Group supports flexible working arrangements, and we welcome career returners.

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