Marketing Manager

Y Meadows · Los Angeles, CA (Hybrid — 3 days in office, 2 remote) · Full-time

About Y Meadows

Distributors and manufacturers still pay skilled people to retype orders. Y Meadows fixes that — our SaaS platform reads orders from PDFs, emails, Excel and handwriting, validates them against business rules, and posts them clean into the ERP. We sell to operations leaders who distrust hype, so our marketing has to earn trust the same way our product does: by being clear, specific, and useful.
About the role

You own marketing at Y Meadows, and your job is simple to state: keep our sales team supplied with qualified leads. You'll run the whole demand engine yourself — website, paid advertising, outbound campaigns, and trade shows — with help from one SDR who reports to you and a bench of outside contractors you manage.
This is a true generalist role. One week you're tuning an outbound sequence in Apollo and checking email domain health; the next you're updating landing pages, briefing a designer, or working a trade show booth. You'll have real ownership and a direct line to leadership — and your results will be visible in the pipeline every week.
What you'll do

Own lead generation for the sales team — set targets, run the channels, report on what's working
Manage and develop one SDR, and coordinate outside contractors (design, content, web, paid media)
Run the website: content, landing pages, conversion, and the tools behind it
Plan and execute paid advertising across search and social
Build and run outbound campaigns in Apollo.io, including list building, sequencing, and deliverability (email domains, warm-up, reputation)
Plan our trade show presence end to end — selection, logistics, booth, follow-up
Put AI tools to work across content, research, and campaign operations
What you'll need

Bachelor's degree required
3–5 years of B2B marketing experience, ideally in SaaS, with demonstrated lead-gen results
Hands‑on range: you've personally run websites, ad campaigns, outbound email, and events — not just managed agencies that did
Comfort with a modern stack: Apollo.io (or similar), web/CMS and analytics tools, email infrastructure, and AI tools
Experience managing at least one direct report or coordinating contractors
A practical, numbers‑first style — you'd rather show pipeline than impressions
Nice to have

Experience marketing to operations, supply chain, or manufacturing audiences
Familiarity with ERP or order‑management ecosystems
Compensation and benefits

Health insurance covered at 100% for the employee
Hybrid schedule: 3 days in our Los Angeles office, 2 days remote

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