Lead Manager Campaign Operations

Lead Manager Campaign Operations
Winston-Salem, North Carolina

Reynolds American is evolving into a global multi-category business with the purpose of creating a Better Tomorrow by Building a Smokeless World. We are seeking a dynamic and passionate leader to join the Digital Campaign Operations team responsible for delivering data-driven campaigns for adult tobacco consumers across email, SMS, mobile, and direct mail.

Key Responsibilities

Lead end-to-end operational delivery of email, SMS, mobile, and direct mail campaigns for 12+ brands.

Serve as a core end user in the use of Adobe Experience Platform products and enhance digital business optimization.

Manage campaign and journey intake, scoping, handoffs, execution readiness, and production deployment using Adobe Marketing Cloud Solutions (Campaign V8, AEP).

Act as escalation point for complex operational issues, campaign risks, and production incidents.

Communicate strategies for consumer journeys, audience segmentation and personalization.

Build and implement campaign setup, validation, execution, and testing.

Optimize campaign performance through A/B testing, personalization, creative, and content management.

Monitor internal testing results and industry best practices.

Integrate learnings to improve email deliverability and compliance with permission-based marketing.

Troubleshoot errors in campaign workflows within Adobe Campaign Classic, V8, and AEP.

Govern technical and creative requirements for campaigns as a Workfront power user, ensuring consistent application of intake standards, workflows, task routing, ownership, and reporting.

Partner with IT, Adobe, and external vendors on enhancements, automation, and release readiness activities.

Qualifications

Bachelor’s degree in Business, Marketing, or related field.

2+ years of regulated industry experience.

3+ years of digital marketing experience.

Strong communication, collaboration, credibility, and influencing skills.

2+ years of experience in Adobe Campaign / AJO / AEP.

Hands‑on experience with Enterprise Marketing Campaign tools and CRM platforms (Adobe Campaign, Workfront, Salesforce, Marketo, Hubspot, AWeber, MailChimp).

Hands‑on experience with Enterprise SMS deployments (vendors such as Sinch or Twilio).

Knowledge of key marketing regulations such as CAN‑SPAM, TCPA.

Detail‑oriented with ability to prioritize across multiple projects.

Knowledge of HTML/CSS, JavaScript, or scripting languages a plus.

Adobe Certified Expert certification (e.g., Adobe Campaign Classic Business Practitioner).

Proven ability to manage complex, high‑volume campaign workflows across multiple stakeholders.

Strong operational judgment, attention to detail, and ability to manage competing priorities.

Passion for data‑driven marketing strategies and consumer experiences.

Problem‑solving through innovative ideas and seeking diverse perspectives.

Adaptability to ambiguity, risk, and roadblocks while pursuing innovation.

Ability to manage concurrent project workloads, timelines, and administrative responsibilities.

Team‑oriented, accountable, and committed to a high‑performing culture.

Benefits
The following is a general summary of the competitive compensation and benefit plans we offer:

401(k) plan with opportunity to save on pre‑ and post‑tax basis up to 50 percent of eligible compensation; Company match 100% of employee pre‑tax/Roth 401(k) contributions up to 6% plus an additional 3% company contribution regardless of participation.

Comprehensive health‑and‑welfare benefits package (medical, dental, vision, prescription drugs).

Health Savings Account start‑up contribution for high‑deductible plan enrollees.

Flexible Spending Accounts for Health Care and Dependent Care.

Employee assistance program offering up to 8 free counseling sessions per issue per calendar year.

Company‑paid life insurance of 1x annual base pay ($50,000 minimum).

Company‑paid accidental death or dismemberment insurance of 2x annual base pay ($50,000 minimum).

Voluntary insurances at group rates (life, AD&D, critical illness, accident coverage, disability buy‑up, auto & home).

Tuition reimbursement and student loan support.

Dependent scholarship programs.

Free confidential personal financial counseling service.

On‑site health centers and 24/7 fitness centers (where available).

Charitable giving matching grants program.

Health‑care concierge service.

Volunteer service opportunities.

Extensive training opportunities.

Company vehicle and mobile phone allowance for eligible employees.

Paid leave: sick and personal time, vacation, holidays, parental leave, funeral leave, short‑term & long‑term disability leave, jury duty leave, military leave, educational release time, community outreach leave, and other state or local law requirements.

Reynolds American is committed to equal employment opportunity. All qualified applicants will receive consideration for employment regardless of race, color, religion, sex, national origin, age, disability, or any other protected characteristic.

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