Associate Brand Manager - Halo Top

Wells Enterprises is looking for a strategic & action-oriented Associate Brand Manager to support the brand in its next era of growth. Reporting to the Brand Manager, you will be responsible for supporting the day-to-day management of the holistic Halo Top business. This role requires a self-starter who thrives in autonomy, commands a mix of creative instincts and analytical prowess, and can inspire a diverse cross-functional team to work together to achieve complex goals.

Primary Responsibilities

Responsible for monthly business consumption reporting and ad hoc analysis, with demonstrated ability to identify key trends and actionable insights.

Collaborate with cross-functional teams including project management, sales, finance, R&D, design, and supply chain to deliver projects on time and within budget.

Manage product launches, promotional campaigns, and brand activations across digital, retail, and experiential channels.

Develop and implement product packaging and content updates across physical and eCommerce platforms.

Manage owned and organic social media plans in partnership with internal and external social teams.

Assist in the development of creative briefs and marketing content that aligns with brand positioning and voice. Report on results and share recommendations for future optimizations.

Own in-year PO & budget management, and partner with finance to reconcile monthly budget.

Partner with sales and shopper partners to develop and execute POS programs.

Create compelling sell-in story and sales materials to support the continued growth of the business and drive awareness of key strategic initiatives.

Monitor category trends and competitive activity to identify growth opportunities or risks.

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