Digital Content Strategist

WHO WE ARE AND WHAT WE DO
Hallmark Digital is responsible for driving the company's direct‑to‑consumer eCommerce strategy, experience, and growth, delivering an end‑to‑end digital ecosystem that connects content, product, and customer engagement across Hallmark.com and related platforms. The organization operates as a cross‑functional eCommerce engine, integrating merchandising, content strategy, digital experience, analytics, and operations to create compelling, conversion‑driven shopping experiences and achieve aggressive growth targets.

WHAT YOU'LL DO & HOW IT SHAPES OUR SUCCESS
As part of Hallmark's Digital team, the Digital Content Strategist takes the lead on managing and activating our enterprise eCommerce content calendar based on cross‑functional inputs and actionable insights. The Digital Content Strategist is responsible for turning high‑level eCommerce and brand strategies, trends and objectives into executable content on Hallmark.com and the Hallmark Cards Now app. This includes serving as a lead content advisor and stakeholder of our in‑house creative team; and enabling scalable, user‑centered experiences based on a close partnership with merchandising, marketing, and digital experience & product teams. The ideal candidate is a self‑starter who is energized by creative problem solving, analyzing consumer engagement, and is passionate about the ever‑changing eCommerce landscape.

Essential Responsibilities

Maintain the annual content calendar for marketing and promotions on Hallmark.com and the Hallmark Cards Now app – refresh and prioritize based on consumer insights and learning plans across the business, brand, and loyalty programs.

Develop and kick off briefs to our digital creative team – guide strategic vision and direction based on high‑level goals for key storefront pages and new landing pages.

Partner with the site content execution team to ensure execution details and internal linking align with defined strategies and learning plans.

Lead the content planning of global storefront components inclusive of navigation and promotional ribbons.

Serve as a lead stakeholder in the creative and digital enhancement review process, and facilitate cross‑functional partner and brand alignment.

Collaborate with other marketing leaders across email, social, advertising and SEO to identify new and emerging cross‑channel opportunities to drive conversion.

Analyze content performance, real‑time consumer trends and competitor benchmarking in order to inform user journey optimizations and test & learn strategies.

Cross‑share and present content insights to inform real‑time and future enhancements to storefront content, toolkit and marketing journey strategies.

Basic Qualifications

Bachelor's degree or 4 years of professional experience.

At least 5 years of experience working in eCommerce, digital marketing or merchandising.

Experience managing a content calendar.

Experience creating and presenting briefs for digital or web content creation.

Preferred Qualifications

Omnichannel content strategy and execution experience.

Broad digital experience including A/B testing, personalization, SEO, GEO and other emerging AI capabilities.

Familiarity with data analytics platforms such as Adobe Analytics or ContentSquare.

Strong, clear communication skills and comfort with presenting.

Additional Details

This position offers a hybrid work arrangement, collaborating in person on Wednesdays at Headquarters in Kansas City, MO and working remotely for the rest of the week.

The salary range for this role is $76,000–$115,000. Final compensation varies based on several factors.

Hallmark is committed to recognizing and rewarding performance. Employees are eligible for annual merit‑based increases, aligned with individual and company performance.

In alignment with Hallmark's culture of care, a competitive benefits package is offered, including medical, dental and vision plans, paid time off, 401(k) with company match, and profit‑sharing.

Hallmark is an equal opportunity employer. All qualified applicants will be considered for employment without regard to race, color, religion, sex, age, pregnancy, national origin, physical or mental disability, genetics, sexual orientation, gender identity, veteran status, or any other legally‑protected status. Principals only please.

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