Marketing Specialist,Campaign Specialist

Why Is This Role So Special? Under the direction of the Senior Product Marketing Manager, the Marketing Specialist supports the strategy, planning, execution, and performance tracking of internal and external marketing initiatives, including events. This role helps ensure all marketing efforts align with business objectives, strengthen brand presence, and drive engagement and pipeline growth.
The Marketing Specialist owns campaigns from creative brief through execution, coordinating cross‑functional stakeholders, managing campaign intake and delivery across channels, and contributing to high‑quality, results‑driven marketing experiences.
What You’ll Do: Own Project Execution Across Key Growth Initiatives Manage timelines, deliverables, and stakeholder coordination across: SEO agency initiatives
Website updates and blog production
Conversion and performance optimization projects
Monthly email campaigns
Track progress, follow up with stakeholders, and ensure accountability
Identify blockers early and help drive resolution
Prioritize work based on business impact (pipeline, ACV, conversion)
Campaign Management & Execution Intake and manage incoming campaign requests, including scoping objectives, audience, channels, and timelines from the initial creative brief
Coordinate cross‑functional stakeholders (design, content, demand gen, sales) to keep campaigns on track from brief approval through asset delivery and launch
Maintain a campaign calendar and project tracker to provide visibility into active, upcoming, and completed campaigns
Execute campaigns across channels (email, paid, content, events) by coordinating assets, configuring platforms, and managing deployment logistics
Support data scraping, list building, and enrichment efforts to ensure campaigns reach the right audiences
Track campaign performance post‑launch and compile results into clear summaries with actionable recommendations for future campaigns
Marketing Alignment & Project Coordination Lead twice‑weekly marketing stand‑ups to drive clarity on priorities, progress, and blockers
Oversee project distribution to ensure balanced workloads and on‑time execution
Track freelancer hours and budget to ensure efficient use of resources
Provide monthly reporting to leadership on freelancer spend and impact
Identify opportunities to improve team efficiency, workflows, and accountability
Qualifications 1–3 years of experience in marketing, analytics, operations, or a related field
Highly organized with strong attention to detail
Comfortable working with data (Excel, dashboards, or similar tools)
Strong communicator who can follow up and keep projects moving
Proactive and curious, with a willingness to learn quickly
Able to manage multiple priorities in a fast‑paced environment
Nice to Have (Not Required) Experience with HubSpot, Salesforce, or similar tools
Familiarity with Google Analytics or website performance metrics
Exposure to SEO, content marketing, or end‑to‑end campaign management
Schedule Full time, 40 hours/week
Monday to Friday
Work Location In‑office, Tampa FL

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