Marketing Manager (Legal Industry) - Anaheim, California

Marketing Manager (Legal Industry)
MissionHires is seeking a Marketing Manager (Legal Industry) to develop and execute comprehensive, data-driven marketing strategies that drive brand awareness, relationship building, and lead generation. This fully in-office role will oversee digital and traditional channels, manage campaigns end-to-end, supervise marketing staff, collaborate with attorneys and practice groups, and leverage marketing technology and analytics to optimize performance for a legal services environment.

Responsibilities

Develop and execute integrated marketing strategies with Practice Group Leaders, attorneys, and the Marketing Director focused on brand awareness, relationships, and lead generation

Assist in managing the Marketing Department, including supervising staff, delegating assignments, and evaluating performance

Oversee digital and traditional channels (email, website/SEO, social media, print collateral, webinars, and in-person events) to ensure brand alignment

Conceptualize, plan, and implement programs to enhance brand recognition and generate new business opportunities

Manage campaigns from development through execution, including tracking KPIs and optimizing to meet objectives

Conduct market research on industry trends, competitor positioning, and client insights to inform strategy

Collaborate cross-functionally with internal departments and attorney practice groups to deliver integrated initiatives

Leverage marketing technology platforms, automation tools, and analytics systems to improve outcomes

Prepare reports and analyze performance data to evaluate effectiveness and drive continuous improvement

Perform additional duties as assigned to meet evolving business needs

Maintain regular on-site presence and support event and office needs as required

Requirements

Bachelor’s degree in Marketing, Business, or related field

7+ years of marketing experience with emphasis on strategy development, brand awareness, relationship building, and lead generation

Proven ability to translate client needs and firm capabilities into effective programs and campaigns

Strong project management and team collaboration skills

Demonstrated success with data-driven marketing strategies

Advanced analytical skills; proficiency with marketing analytics and automation tools

Excellent written and verbal communication skillsCreative, innovative thinker with strong problem-solving abilities

Highly organized with ability to manage multiple concurrent projects in a fast-paced environment

Prior experience in the legal industry preferred

Fully in-office role; regular on-site attendance required

Ability to lift and carry up to 25 pounds and frequently walk, stand, bend, and move throughout the office

Ability to perform prolonged computer-based tasks and use standard office equipment (printers, copiers, scanners, multi-line phones)

Benefits

Competitive compensation package

Comprehensive benefits program

Professional development opportunities

Collaborative and growth-oriented work environment

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