Wisconsin Broadcasters Assn is hiring: News Producer Morning in Wausau

Job Overview
WSAW/WZAW, the Gray Media‑owned CBS and FOX affiliate in north central Wisconsin, has an immediate opening for a weekday News Producer who will work on award‑winning newscasts. Producers create, coordinate, and showcase content that appears on‑air and online and will also be cross‑trained to produce content for all of WSAW's digital platforms, including the website, streaming desk, and digital apps. The role requires an innovator who can see the big picture while also being a stickler for the details, writing conversationally for TV and using AP Style for digital.

Responsibilities

Report to and work closely with the News Director and Executive Producer to shape and ensure the execution of WSAW's digital‑first strategy across all platforms.

Act with urgency and immediacy, researching, writing, and sharing copy daily as new information emerges.

Identify opportunities for live streaming on the website, integrating user‑generated content into TV newscasts and the streaming desk, and sending push alerts to extend reach.

Ensure story selection and placement in rundowns meet journalistic/editorial standards and WSAW/WZAW's brand pillars.

Understand the DMA, key target audiences, and where they live.

Produce engaging and error‑free work, paying close attention to details.

Communicate and collaborate professionally and respectfully with coworkers to enhance the viewer experience.

Cross‑train in producing content for digital platforms, including the website and streaming desk.

Qualifications

College degree in journalism or a related field preferred.

Positive attitude, a desire to win, and ability to reflect on work and apply feedback.

Strong research skills and critical thinking, able to dig beyond press releases and verify tips via email or social media.

Strong time‑management skills; able to work quickly while maintaining accuracy, multitasking, and composure under deadline pressure.

Established, responsible presence on digital platforms, especially social media.

Working knowledge of CMS and digital platforms such as ARC, Social News Desk, and Google QuickPlay. Photoshop experience is a plus.

Adherence to AP Style.

Strong written and verbal communication skills.

Flexibility to work different hours and shifts, covering coworkers or breaking news.

Clean driving record and ability to carry 35+ pounds of gear.

Employment Equity Statement
Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.

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