Senior Media Buyer

To support a national federal healthcare communications program, the remote contract Senior Media Buyer will lead the planning, placement, optimization, and performance reporting of integrated paid media campaigns targeting Veteran and military populations.
Key responsibilities

Develop and execute integrated paid media strategies across various channels including digital, social media, and broadcast
Plan, negotiate, purchase, and optimize advertising campaigns to maximize audience reach and return on investment
Analyze and report campaign performance metrics, preparing executive-level reports for federal stakeholders
Required qualifications

Bachelor's degree in Marketing, Communications, Advertising, Public Relations, Business, or a related field
Minimum eight (8) years of experience in media buying, media planning, or strategic communications
Demonstrated experience managing multi-channel paid media campaigns
Strong analytical, reporting, and campaign optimization skills
Experience with audience targeting and media analytics

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