Digital Advertising Manager

Position Overview
The Digital Advertising Manager is responsible for planning, launching, optimizing, and scaling paid digital marketing campaigns that generate new patient leads and appointments for Pediatric Dentistry and Orthodontic practices.

This role will primarily focus on Google Ads and Meta Ads while supporting expansion into channels such as YouTube, Reddit, display advertising, and other emerging platforms. The ideal candidate combines strong analytical thinking with hands‑on campaign management experience and enjoys driving measurable growth through testing, optimization, and continuous improvement.

Key Responsibilities
Campaign Management

Manage Google Ads campaigns across multiple brands and locations

Manage Meta advertising campaigns across Facebook and Instagram

Build, launch, and optimize Search, Performance Max, Display, Local, and other campaign types

Conduct keyword research, audience development, and competitive analysis

Monitor campaign performance and implement ongoing optimizations

Manage advertising budgets and bidding strategies to maximize performance

Develop and execute testing strategies across ad copy, creative, audiences, landing pages, and offers

Analytics, Attribution & Reporting

Analyze campaign performance and identify growth opportunities

Monitor and report on key performance indicators including leads, cost per lead, conversion rate, and return on ad spend

Build and maintain reporting dashboards

Maintain conversion tracking, call tracking, and marketing attribution systems

Ensure campaign tracking and attribution are functioning properly across all platforms

Partner with operations and marketing leadership to evaluate lead quality and marketing effectiveness

Landing Pages & Conversion Optimization

Partner with internal and external resources to improve landing page performance

Support A/B testing initiatives

Identify opportunities to improve conversion rates and lead quality

Work closely with website, content, and SEO resources to improve campaign performance

Team Collaboration

Work closely with SEO, content, social media, and operations teams

Collaborate with agency and vendor partners

Document and improve marketing processes, workflows, and best practices

Required Qualifications

3-7 years of digital advertising or performance marketing experience

Strong hands‑on experience managing Google Ads campaigns

Hands‑on experience managing Meta advertising campaigns

Experience managing lead generation campaigns with measurable performance goals

Experience managing advertising budgets and bidding strategies

Experience with conversion tracking, call tracking, and marketing attribution

Experience with Google Analytics 4 and Google Tag Manager

Strong analytical and problem‑solving skills

Advanced proficiency in Microsoft Excel and/or Google Sheets

Working knowledge of AI tools such as ChatGPT, Claude, Gemini, Perplexity, or similar platforms

Ability to apply AI tools to research, analysis, campaign optimization, content development, and workflow efficiency

Preferred Qualifications

Agency experience strongly preferred

Experience managing campaigns for multi‑location local businesses

Experience with YouTube advertising

Experience with Reddit advertising

Experience with display or programmatic advertising

Experience with healthcare, dental, orthodontic, or medical marketing

Experience With Tools Such As

Google Ads

Meta Ads Manager

Google Analytics 4

Google Tag Manager

WhatConverts or similar attribution platforms

Optmyzr or similar PPC optimization platforms

Google Ads Editor

Microsoft Excel and/or Google Sheets

Unbounce or similar landing page platforms

Success Measures

Growth in qualified lead volume

Improvement in cost per lead

Accurate attribution and conversion tracking

Continuous testing and optimization initiatives

Efficient management of advertising budgets

Contribution to practice growth objectives across the portfolio

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