Marketing Manager

Hunter Museum
10 Bluff View
Chattanooga, TN 37403, USA

The Hunter Museum of American Art collects, preserves, and presents American art and connects the community through inspiring educational and visitor‑focused experiences for all.

The Marketing Manager works with the Director of Institutional Advancement to develop and execute annual communications and marketing plans and social media campaigns to increase attendance and participation in the museum. The role builds awareness of and support for the museum, its exhibitions, and its programs through strategic consumer research, public relations, advertising, marketing, social media, and publicity activities. A critical member of the museum’s Communications Department, the Marketing Manager collaborates with all museum departments and uses clear and effective communication skills to ensure all promotional content strengthens the museum’s mission, vision, and brand identity.

Key Duties and Responsibilities

Work with the Director of Institutional Advancement to craft an annual plan and budget detailing the publicity, advertising, public relations, and marketing of activities at the Hunter including exhibitions, museum events, education programs, promotion of the museum store, and special event rentals.

Publicity:

Establish and maintain key media contacts locally, regionally, and nationally

Coordinate press events and activities related to the museum

Seek out and develop publicity opportunities and story ideas about the Hunter, its special events, promotions, exhibitions, personnel, and new developments as well as national trends

Prepare and distribute all relevant media materials covering all aspects of the Hunter

Serve as a representative of the museum along with any other relevant staff members for media interviews, including TV and radio

Partner with the Chattanooga Tourism, the TN Department of Tourist Development, and other institutions to plan and implement periodic media tours and promotions

Coordinate all museum visits by writers, photographers, and video/film producers

Serve as point of contact for all media

Marketing and advertising:

Marketing and advertising for the museum including exhibitions, general Hunter messages, the facility rental program, store, and education programs

Manage both production and placement of any paid or public service advertising

Write and coordinate design of collateral materials, including triannual members’ magazine, brochures, newsletters and annual report

Maintain strong working relationships with other museum marketing professionals regionally and culture and tourism professionals locally and regionally

In cooperation with the Director of Institutional Advancement, oversee the museum web site, including oversight of all content and design, as well as e‑newsletters and social media platforms

Oversee graphic design and assorted vendors as they relate to publications, the web site, brand standards, photography, and illustration

Work with the Curatorial Department and Design & Web Specialist in the development and production of various banners and other signage and promotions for the museum

Research – Oversee market research efforts including guest experience surveys, Art Bridges COVES evaluation program, and other assessment initiatives

Manage all forward‑facing materials to ensure brand consistency and quality for all graphic design, social media, advertising, and web projects.

Work cooperatively with other departments to promote donations, sponsorships, and memberships.

Collaborate with the Director of Institutional Advancement to provide media training for key staff and crisis communication management.

Support the Audience Engagement Committee in determining best practices and activities on projects as needed.

Represent the Hunter in community committees as assigned by the Director of Institutional Advancement, including the Chattanooga Tourism Culture, Heritage & Arts Cohort.

Other duties and responsibilities as assigned by the Director of Institutional Advancement.

Key Requirements

Strong communication skills including public speaking, writing and editing

Strong media relations, public relations and social media management skills

Technical skills: Adobe Suite (InDesign, Photoshop, Illustrator), Microsoft Office (Excel, PowerPoint), Webflow, social media platforms (Facebook, Threads, Instagram, LinkedIn), and web‑metric tools such as Google Analytics

Working knowledge of print production and electronic media

Organized and self‑motivated

Proven ability to work under pressure of periodic deadlines and manage multiple projects

Proven ability to establish and maintain effective working relationships

Experience in public relations, marketing and/or advertising

Local, regional and national media contacts

Bachelor’s degree with specific training in public relations, communications or writing

5 years of public relations and marketing experience

Valid driver’s license and operational vehicle to travel to/from events

Supervises Design & Web Specialist, Social Media Coordinator and seasonal interns.

Working Conditions/Physical Demands

Monday – Friday, 40 hours (2–3 times per month evenings and occasional weekend events)

Normal office environment, museum setting and occasional off‑site events

Remaining in a stationary position for extended periods of time (including at a desk)

Ability to navigate the work environment and travel short distances

Ability to receive and respond to oral communication

Ability to navigate and move between floors in a multi‑level facility

Lifting/carrying up to 40 pounds during events set up

Full‑time, salaried (Starting at $50,000/year, commensurate with education and experience) (40 hours/week, Monday‑Friday); must be able to work flexible schedule including evenings 2–3 times per month and occasional weekend events.

Applications close on June 29, 2026, at 5:00 PM EST.

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.

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