Director of Marketing

Marketing Director

Responsible for the organization-wide marketing structure and is accountable for enterprise marketing strategy, execution, and results across all properties. Directs and integrates all Marketing functions to drive revenue growth, market share, brand performance, and profitability, while providing leadership to assigned staff and ensuring effective internal and external communications. Exercises sound judgment and decision-making, ensure departmental operations are managed efficiently and effectively, and is responsible for tactical and strategic budget development and implementation. Interfaces with departmental and operations leadership to align enterprise marketing priorities with business objectives and enhance overall Company profits.
This list of duties and responsibilities is illustrative only of the tasks performed by this position and is not all-inclusive.
MINIMUM QUALIFICATIONS:
Must be a minimum of 21 years of age.
Bachelor's degree in Marketing, Business Administration, Communications or related area from a four-year college or university plus ten (10) or more years of progressively responsible management experience in casino related Marketing.
Knowledge of casino host program, database management, public relations, building media creatives, and acquisition required.
Thorough working knowledge of casino and player information, and of modern marketing analytics and first-party customer data including audience segmentation, customer lifetime value (LTV) modeling, and unified customer profiles across on-property and digital channels that are essential for marketing evaluation and decision-making, required.Demonstrated digital marketing capability, including data-driven customer acquisition and retention across digital and mobile channels, required.
Experience marketing digital or online gaming products such as social gaming, sports wagering, or iGaming strongly preferred.
Knowledge of Konami Player Management Systems, Sage Intacct, Kronos Workforce Ready preferred.
A Master's Degree preferred.
Prior Marketing experience must contain a proven history of identifiable experience within each of the following areas:
Administrative and regulatory compliance
Casino marketing and promotions
Digital and omni-channel marketing
Loyalty program strategy and management
Marketing analytics and customer data management
Concept design and branding
Cross functional communication skills with other departments
Employee recruitment and onboarding
Employee training
Employee coaching and development
Financial reporting and analysis
Gaming and Hospitality (Tribal gaming and hospitality strongly preferred)
Inventory management
Labor management, scheduling, and analytics in a casino environment
Organizational structuring and development
Payroll reporting and analysis
Vendor partnerships
Responsibilities

COMMUNICATION:
Makes efforts to keep informed of company information and communications by reviewing property bulletin boards, digital signage, and company newsletter.
Conducts at least bi-weekly One-on-One meetings with direct reports, soliciting input from employees.
On an individual basis or in a group format, explains why, shares information, and communicates the purpose of decisions to applicable staff.
Ensures company information provided by management is effectively communicated to assigned staff and ensures staff concerns, requests for information, and ideas for improvement are effectively relayed to management.
Facilitates the flow of information throughout the Marketing Department by presiding over scheduled meetings with the members of the applicable team as required.
Confers with General Managers to review achievements and discuss required changes in goals or objectives resulting from status and conditions.
Oversees the coordination of press conferences.
Oversees the arrangement of tours of properties for the media, investors and special groups or individuals.
DEPARTMENT OPERATIONS:
Guide and lead marketing planning, evaluation, and programming execution to resolve revenue challenges across all eight (8) primary patron market segments at an acceptable cost of acquisition.
Allocates Marketing resources to optimize revenues, EBIDA and the Lifetime Value (LTV) of all patrons.
Manages fulfillment of the Marketing Management Process and proper flow of work at all stages on a constant basis.
Balance Enterprise-wide branded programming with property-specific events, promotions, entertainment, hotel, food & beverage, and gaming offers, etc., that are essential for increasing individual property market share and financial operating performance.
Schedule regular phased deployment of omni-channel digital marketing communications and advertising in support of all marketing programming to optimize yield management results for gaming and non-gaming operations.
Own and direct regular analysis of patron and customer data across on-property and digital channels including segmentation, lifetime value, retention, campaign performance, guest satisfaction and preferences, revenues, expenses, yield management trends, and a broad range of other key performance indicators for data-driven decision-making and improving financial operating performance for each revenue center. Develop and lead marketing strategy for digital gaming products, including the social gaming platform, sports wagering, and mobile offerings, covering digital player acquisition, engagement, and retention.
Own the strategy, structure, and performance of the patron loyalty program as the foundation of the enterprise mobile and digital engagement initiative, ensuring alignment across on-property and digital channels.
Direct the marketing technology roadmap in partnership with Information Technology including customer data, marketing automation, and analytics capabilities and their integration with the player management, loyalty, and digital gaming platforms.
Optimize return on investment of all marketing resources deployed through detailed analyses, comprehensive planning, the establishment of clear strategic and tactical marketing objectives and superior execution.
Develops and submits for approval annual property or departmental operating budget and justification assessments.
Monitors and ensures expenses remain within operational projections or approves variances as may be necessary to ensure services are maintained or enhanced within the area of responsibility.
Creates and adjusts performance standards, measures, and changes in procedures within area of responsibility for increased efficiency, and internal/external guest service.
Provides timely and accurate analysis of related statistics, analytical reports, and related operating expenses that will ensure the area of responsibility functions in an effective, efficient, and profitable manner.
Makes recommendations on staffing and recruitment needs including succession planning for managerial, supervisory, and other personnel.
Ensures that cost-effective training and development plans are implemented to meet existing and future job skill requirements.
Studies, develops, analyzes, and interprets reports on personnel, training, risk management and benefits services to ensure the most cost-effective and beneficial services are provided.
Performs all other related and compatible duties as assigned.
Provides the direction to ensure effective tactical and strategic plans are implemented and designed to maximize both short- and long-term operating profitability.
Provides support and leadership direction to individuals directly reporting to this position in accordance with the organizational chart.
Ensures appropriate number of qualified employees are recruited for and retained to ensure services offered exceed the expectations of external and internal guests as well as regulatory requirements.
Responsible for the selection, training, and performance evaluation of all assigned staff. May recognize, reward, discipline, promote, and/or terminate employees within the area of responsibility, as necessary, and in accordance with authority.
Visits workspaces, break areas and other work shifts to be available and/or visible to staff members with the express purpose of showing interest, concern, or appreciation.
Ensures applicable staff is aware of standards and expectations through publicity around their enforcement and effectively communicates consequences for not maintaining expected standards.
Ensures all employees within areas of responsibility receive fair and equitable treatment regarding their respective terms and conditions of employment.
Develops and implements staffing plans, training policies, and procedures designed to enhance area of responsibility and guest service standards while maintaining fiscal responsibility.
Develops and implements staff development plans for those employees who display the necessary skills, motivation, and attitude to grow within the company.
Provides program leadership in employment, employee relations, communications, compensation, recognition, wardrobe, risk management and training to define the work culture and expedite operating procedures.
Forms opinions and makes decisions based on information and the identification of available facts. Makes decisions or draws conclusions using data and information from experience.
Investigates, evaluates information, and makes final decisions regarding matters within the area of responsibility, guest/employee disputes and/or employee disciplinary actions in accordance with