Mediabistro logo
job logo

[WEBTOON] Senior Marketing Manager, Community & Social

Wattpad · El Segundo, CA, USA ·

Pay:
$77,000-$154,000/yr
Job type:
Full Time

Senior Manager, Community & SocialWEBTOON is becoming the home for Marvel and Disney comics

a subscription app where fans read, collect, and stay connected to the stories and characters they love. We are looking for a Senior Manager, Community & Social with deep roots in this world. The ideal candidate understands the creators, communities, and cultural moments that matter to comics fans

and knows how to translate that knowledge into content that drives meaningful engagement and action.This is a hands-on execution role. You will be responsible for identifying the right voices, developing the creative, and maintaining the quality of everything that goes out under this platform. You will work closely with the Head of Marketing and own the day-to-day execution across creator programs, community, and social channels.ResponsibilitiesCreator & Influencer Program (60%)Identify and recruit creators, influencers, and community leaders with genuine credibility among the Comics audience

across TikTok, YouTube, Instagram, podcasts, and beyondOwn the full creator relationship: outreach, contracting, briefing, feedback, and performance trackingDefine the scope of each creator's output

format, angle, message, and hook

and develop the creative briefs that translate that vision into executionOwn output quality end-to-end: provide substantive feedback throughout the process and maintain a high bar for what is publishedDesign and manage creator-based growth programs

referral mechanics, affiliate structures, and exclusive incentives

that position creators as a scalable acquisition channel, not solely a brand awareness vehicleBuild and maintain an always-on ambassador roster, not a series of isolated campaign partnershipsCommunity & Social Channel Management (40%)Maintain an active presence in the spaces where the audience engages

Reddit, Discord, Facebook groups, X/Twitter, and fan forumsDevelop relationships with community leaders and high-influence users, and cultivate them as long-term advocates for the platformMonitor community conversation, surface actionable insights to the broader team, and identify moments with activation potentialOwn the platform's official social channels: content calendar, posting cadence, brand voice, and format strategyAlign with Marvel/Disney's social operations, content calendars, and publishing guidelines to ensure consistency across the broader IP ecosystemWhat We're Looking ForRequirements6+ years in social media, community management, influencer marketing, or content

preferably at a media/entertainment/gaming companySubstantive knowledge of comics and pop culture fan communities Proven experience developing creator-driven growth programs

referral, affiliate, or ambassador structures with a direct connection to acquisition outcomesHands-on experience managing social channels with a meaningful following, with accountability for performance beyond scheduling and publishingStrong creative instincts and writing ability

capable of distinguishing and producing high-quality briefs and content conceptsHigh resilience and bias for action

operates effectively in a fast-moving environment with shifting context and a high standard of executionPreferredActive presence in Marvel, graphic novel, or comics fan communitiesExperience operating within IP licensor brand guidelinesBackground in fan communities, conventions, or collector cultureExperience at a subscription or app-based productSalary Range and Description $77,000 - $154,000 / annually Please note, the above range is listed in USD. $77,000 - $154,000 a yearWhat we offer (For Full-Time Only):Career development; we believe in mentorship and investing in your learning, supporting you to achieve your goalsHealth benefits, including vision and dental!Generous PTO and Parental Leave Top-up401K ContributionsCommuter BenefitsGlobal WEBTOON and LINE FRIENDS discount programWinter break shutdown and a whole lot more!With approximately 155 million monthly active users, WEBTOON Entertainment's IP & Creator Ecosystem of aligned brands and platforms include WEBTOON, Wattpad--the world's leading webnovel platform--WEBTOON Productions, Studio N, Studio LICO, WEBTOON Unscrolled, LINE MANGA, and eBookJapan, among others.Join us and work with some of the biggest artists, IP, and fandoms in comics!#WEBTOON