Media Manager

Program Manager, Media Advertising & Conversion Position Overview The Program Manager, Media Advertising & Conversion is responsible for the strategy, planning, execution, and performance of paid media programs across digital and traditional channels. This role drives measurable business outcomes by managing media investments to improve brand awareness, demand generation, and conversion performance across the full marketing funnel.
The position partners cross-functionally with marketing, brand, UX, analytics, production, and agency teams to develop and optimize campaigns that increase engagement, lead quality, and overall return on ad spend (ROAS).
Key Responsibilities Media Strategy & Campaign Management Develop and own integrated paid media strategies aligned with business objectives across digital and traditional channels
Plan, implement, monitor, and optimize advertising campaigns
Manage media budgets, forecasts, and approvals
Coordinate media buying and campaign execution with agency partners
Maintain campaign timelines, project updates, and stakeholder communication
Performance Optimization & Analytics Analyze campaign performance data and translate findings into actionable improvements
Optimize conversion performance across the marketing funnel
Conduct A/B and multivariate testing, funnel analysis, and usability reviews
Track and improve ROAS, lead quality, and conversion rates
Build and maintain an ongoing optimization roadmap
Develop and document conversion rate optimization (CRO) best practices
Cross-Functional Collaboration Partner with marketing, brand, analytics, UX, and production teams to align campaign execution
Collaborate with agency partners and vendors
Communicate campaign performance and recommendations to stakeholders
Support training and education of internal teams on conversion optimization
Additional Duties Maintain campaign documentation and reporting
Support compliance and approval processes as required
Manage multiple projects simultaneously in a fast-paced environment
Perform other duties as assigned
Required Qualifications Bachelor’s degree in Marketing, Communications, or a related field (or equivalent experience)
5–6+ years of digital marketing experience, including paid media
Experience managing complex media campaigns and budgets
Hands‑on experience with:
Google Ads
The Trade Desk
Meta advertising platforms
Adobe Analytics or similar analytics platforms
Strong analytical, communication, and project management skills
Ability to interpret data and make data‑driven decisions
Proficiency with Microsoft Office or similar productivity tools
Preferred Qualifications Experience with Tableau or similar visualization tools
Familiarity with marketing automation platforms (HubSpot, Marketo, Pardot, etc.)
Knowledge of conversion tracking and attribution models
Experience with project management software
Experience working in regulated or compliance‑driven industries
Agency or high‑growth company experience
Experience collaborating with creative or design teams
Core Competencies Digital Marketing & Paid Media Strategy
Business Analytics & Performance Measurement
Conversion Rate Optimization (CRO)
Cross-Functional Collaboration
Communication & Stakeholder Management
Project Management
Customer Experience Awareness
Critical Thinking & Problem Solving
Social Media and Traditional Marketing Knowledge
Technology and Data Fluency

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