Marketing and Public Relations Specialist

Overview
Marketing and Public Relations Specialist is responsible for developing and executing innovative marketing and communication strategies to enhance brand awareness, engage target audiences, and generate new business opportunities. This role integrates traditional media, digital marketing, and geo-social platforms to ensure a cohesive brand presence across multiple channels. The specialist will manage both internal and external communications, leveraging public relations, digital marketing, and content strategies to support the organization’s goals. This role is ideal for a creative and strategic communicator who can integrate public relations, marketing, and digital engagement to enhance brand reputation and reach key audiences.

Responsibilities

Develop and implement strategic marketing plans to engage target audiences across consumer venues, online forums, and buzz marketing platforms, utilizing traditional media, geo-social media, and digital marketing to maintain brand consistency and visibility.

Manage Public Relations & Communications by ensuring alignment with organizational messaging, developing press releases, media pitches, and public statements to maintain a positive brand image; cultivate relationships with media outlets, influencers, and community stakeholders to amplify the organization’s voice.

Oversee digital & social media marketing performance analytics, organize/promote events, sponsorships and partnerships to strengthen brand recognition, and develop content for websites, blogs, newsletters, and marketing collateral to drive consumer interaction.

Develop content for multi-channel campaigns, storytelling, and ensure alignment with brand messaging and consumer interest, incorporating traditional PR, content marketing, and social media strategies.

Travel for events as needed in support of the Mother/Baby, Maternal/Family, Family Planning and Fatherhood Foundation spaces (primarily Tidewater/Richmond).

Education

Bachelors Level Degree (Marketing, Mass Communication) required

Certification/Licensure

No specific certification or licensure requirements

Experience

Required: 2 years of Marketing

Required: 2 years of Public Relations

Bachelor’s Degree is required

Digital and Social media strengths

Building community relationships and partnerships across the region

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