Snowbird Sr. Brand & Digital Marketing Manager

Location: Salt Lake City, Utah
Snowbird is located in the middle of the Wasatch Mountain Range and offers full‑time, part‑time and seasonal positions.
Job Summary

Under the direction of the Assistant Director of Marketing, the Senior Brand & Digital Marketing Manager is responsible for driving Snowbird’s content strategy, brand articulation and creative direction across digital channels, including Web, Paid, Social, Email, App, CRM, SMS & more. This role serves as both a brand steward and digital marketing leader, overseeing campaign strategy, creative development, content production, paid media, website performance and guest communication channels.
Responsibilities

Lead the development and evolution of the resort brand, ensuring consistency across all marketing channels and guest touchpoints.
Create campaign briefs, messaging frameworks and creative direction for major marketing initiatives to guide in‑house and external agencies.
Lead an agency of record in annual and seasonal campaign strategies that drive awareness, consideration, sales and visitation.
Oversee the production of advertising campaigns, content shoots, photography, video and branded assets.
Manage relationships with creative agencies, photographers, videographers, designers and other marketing vendors.
Ensure all creative work aligns with brand standards and business objectives.
Identify opportunities to strengthen the resort's unique brand positioning and storytelling.
Drive and manage Snowbird’s content, brand and digital strategy and creation.
Oversee day‑to‑day operations of the in‑house creative and digital team (photography/videography/social media/CRM/digital) and handle creative requests through the project management system.
Lead the overall social media strategy and provide tactical leadership to the social media team.
Oversee content strategy and editorial planning across digital channels.
Develop compelling written content for advertising, website, email, social media and promotional materials.
Ensure messaging remains aligned across paid, owned and earned channels.
Manage project timelines, budgets and campaign deliverables.
Present marketing plans, campaign results and strategic recommendations to leadership.
Stay current on marketing trends, technology and industry best practices.
Collaborate with and act as a leader on the broader marketing team.
Qualifications

High School Diploma or equivalent; Bachelor's Degree in a related field required.
Minimum 4‑6 years of marketing/content/creative work experience; Content marketing experience is a must.
Minimum 2‑4 years of leadership experience.
Minimum 21 years of age.
Must be able to ski or snowboard at an advanced level and pass a physical capacity screening (minimum intermediate skiing/riding ability required).
Strategic thinker with strong creative instincts and business acumen.
Excellent written, verbal and presentation skills.
Strong understanding of brand development and storytelling.
Proven ability to analyze data and make performance‑driven marketing decisions.
Experience with photography, video production or creative direction preferred.
Self‑motivated and able to work independently and collaboratively.
Experience in optimizing, analyzing and leading digital marketing channels.
Direct PPC/Paid Media, CRM and website experience required.
Proven ability to shoot and edit photos and/or video.
Work Schedule

Typical work week is Monday – Friday, 9am – 5pm, with early mornings, late evenings, weekends, holidays as required by business. Work is in‑person at Snowbird with potential for work‑from‑home occasionally after an introductory period.
Working Conditions

Prepared to stay overnight if necessary, handle uneven terrain, cold and extreme weather. Must lift 25lbs, stand for long periods, and perform repetitive motions. Work may require commuting and is subject to frequent interruptions and noise.
Benefits

Snowbird season pass and comp ticket benefits.
Discounts at Snowbird eateries, retail shops, mountain school, lodging and daycare.
Available medical, dental, vision and accident insurance (subject to change).
401(k) with company match.
Discounts with POWDR partners.
Free transportation to work: UTA Bus, departmental rideshare vans, and employee shuttle vans.
Snowbird is proud to be an equal‑opportunity employer. We do not stand for discrimination or harassment of any kind. We value diversity of thought, background, race, sexual orientation, gender and belief.

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