Marketing Manager

ABOUT VWD
VwD is the AI-native platform for creator risk intelligence, brand safety, and regulatory compliance. The world’s most scrutinized brands use VwD to vet and monitor creator partnerships at scale, in real time. We serve Fortune 500 companies and the largest agency networks globally, including clients across financial services, healthcare, consumer goods, technology, and media.

We’re a lean, high-output team operating at the intersection of AI, creator economy, and enterprise brand safety. Everyone here owns real work, moves fast, and has direct visibility into how the business operates.

THE ROLE
We’re looking for a Marketing Manager who can think before they execute. VwD is at an early and critical stage of go-to-market: we know our product is strong, we know our buyers, and we have proof points that work. What we don’t yet know is which marketing channels will drive the most value – and that’s exactly what this person will help us figure out.

This is not a role where the strategy is handed to you. You’ll evaluate the options – content, influencer, paid, outbound, B2B review platforms, and more – build a point of view, defend it, and then own the execution. You’ll need to be as comfortable presenting a channel strategy to the founders as you are writing a LinkedIn post or setting up a Google Ads campaign.

You’ll work directly with the co-founders and have a clear path to grow into a senior marketing title as the company scales.

WHAT YOU’LL OWN
Strategy and Channel Development

Evaluate and prioritize VwD’s marketing channels – content, influencer, paid, outbound, B2B review platforms, and others – based on what will drive the most value at each stage of growth

Build a quarterly marketing strategy, present it clearly, and defend your prioritization decisions with data and reasoning

Identify and test influencer and creator marketing partnerships relevant to VwD’s audience – brand managers, agency leads, and compliance-focused marketing teams

Research and manage VwD’s presence on enterprise software review platforms such as G2, Capterra, and similar channels

Stay current on the creator economy, brand safety, and influencer marketing landscape to surface timely content and campaign opportunities

Content and Thought Leadership

Write and publish original articles for VwD Pulse (vwd.ai/pulse), covering creator economy trends, brand safety, influencer marketing, and regulatory compliance

Draft LinkedIn posts, short‑form social content, and promotional copy aligned to a consistent editorial calendar

Research industry topics, develop a clear point of view, and translate complex subjects into accessible, well‑written content

Social Media Management

Own VwD’s social media presence across LinkedIn and other active channels: scheduling, publishing, community engagement, and performance tracking

Maintain a consistent publishing cadence and develop the brand voice across all channels

Monitor social performance and deliver regular reporting on reach, engagement, and audience growth

Paid Advertising

Plan, set up, and manage paid campaigns across Google Ads, LinkedIn Ads, and other relevant platforms

Write ad copy, define targeting parameters, and manage budgets within approved limits

Monitor performance daily, run A/B tests, and produce weekly summaries with clear optimization recommendations

Optimize for KPIs including click‑through rate, cost per lead, and pipeline contribution

Outbound and Campaign Support

Support outbound marketing initiatives: research prospect lists, draft outreach copy, and assist with email campaign execution

Track campaign performance and contribute to ongoing optimization

Coordinate campaign logistics and maintain accurate records in marketing tools

Reporting and Analytics

Consolidate content, social, and paid performance data into weekly and monthly marketing reports

Translate data into clear takeaways and recommended next steps

Maintain dashboards and tracking to ensure consistent visibility across all channels

WHAT WE’RE LOOKING FOR
Required

3-5 years of experience in a marketing role with demonstrated ownership of strategy, not just execution

Strong writer: you can research a topic, form a clear point of view, and write without extensive editing

Proven ability to build and present a marketing strategy – you can defend your channel priorities and prioritization logic

Hands‑on experience with at least one paid advertising platform: Google Ads, LinkedIn Ads, Meta Ads, or similar

Comfortable operating in ambiguity – you don’t need a fully defined playbook to get moving

Data‑driven: you use performance data to make prioritization calls, not just to report on what happened

Nice to Have

Experience with influencer or creator marketing – either running campaigns or working adjacent to the space

Familiarity with B2B software review platforms such as G2, Capterra, or Trustpilot

Experience with social scheduling tools such as Buffer, Hootsuite, or Sprout Social

Familiarity with Google Analytics, HubSpot, or similar marketing and CRM platforms

Prior experience in a B2B SaaS or early‑stage startup environment

A portfolio of written work, campaigns, or a strategy deck you’ve built and presented

WHY VWD
We’ll give you real ownership from day one. You’ll own VwD’s marketing output across every channel.

A real seat at the table. You won’t inherit someone else’s strategy. You’ll shape how a category‑defining company goes to market – from the ground up.

Real ownership from day one. You won’t manage a small slice of a larger function. You’ll own VwD’s marketing output across every channel.

Work on a genuinely interesting problem. Creator economy, AI, regulatory compliance, and brand risk is one of the fastest-moving intersections in B2B marketing right now.

Direct access to the founders. VwD is a lean team. You’ll have full visibility into how the business operates and makes decisions.

A clear path to grow. This role is designed to scale with the company. Strong performance leads directly to a senior marketing title.

Clients that matter. Your work will support partnerships with some of the world’s most recognized brands and agency networks.

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