Public Relations Manager

Overview
Unified is a nationwide community of providers, operations specialists and thought leaders who look for the greatest opportunities to impact every woman’s health, at every stage of their journeys. We are unparalleled in our scale and ability to adapt to address unmet and underserved needs. Through 815+ clinics, 23 IVF labs, nationwide telehealth capabilities and targeted case management, our 2,700+ independent, affiliated providers deliver comprehensive women’s health services and continuously work to implement methods and develop techniques or platforms that improve the healthcare experience. We remain focused on enabling the discovery of new ways for our affiliated providers to deliver the high-quality care experience women deserve, in the ways they most wish to receive it, and collaborate across our community to make our vision a reality.

About CCRM Fertility Network
CCRM Fertility Network is one of the nation’s leading fertility clinic networks, combining world‑class clinical outcomes with compassionate patient care across 15 locations nationwide. As we pursue our ambition to become a household name in fertility care, our marketing team plays a critical role in driving awareness, trust, and growth at both the national and hyper‑local level.

We are currently seeking a PR Manager to support our CCRM Fertility business. The PR Manager, Network will serve as the central enabler of CCRM's earned media program across a 15‑location network. This role owns the day‑to‑day relationship with our PR agency — ensuring they have the stories, data, local market context, and clinical proof points needed to generate meaningful coverage in every market we serve. Equally important, this person acts as the connective tissue between the agency and our individual practices, translating PR activity into clear, actionable reporting that keeps clinic leaders informed and engaged.

This is a highly cross‑functional role that demands both strategic clarity and operational discipline. The ideal candidate thrives at the intersection of media relations, multi‑market coordination, and stakeholder communication — equally comfortable setting agency priorities on Monday morning and presenting a local media recap to a practice director on Friday afternoon.

Responsibilities
PR Agency Relationship Management

Serve as the primary day‑to‑day liaison between CCRM's internal marketing team and its external PR agency

Set clear national and local priorities, deliverables, and success metrics for the agency on a monthly and quarterly basis

Proactively surface newsworthy moments, outcomes data, patient stories (with appropriate consent), and clinical milestones to fuel the agency's media outreach pipeline

Review and approve all media materials — pitches, press releases, briefing documents — before agency distribution

Conduct regular performance reviews with the agency to assess coverage quality, outlet mix, market penetration, and message alignment

Ensure agency partners deeply understand CCRM's brand voice, clinical differentiation, and the unique characteristics of each local market

Network Enablement & Local Market Support

Translate national PR strategy into market‑specific priorities for each of CCRM's locations, accounting for local media landscapes, competitive dynamics, and community opportunities

Build and maintain a structured intake process so individual practices can surface local stories, physician milestones, community events, and patient interest areas for agency activation

Serve as the primary point of contact for practice‑level questions related to PR activity, media inquiries, and spokesperson requests

Develop and distribute market‑specific media briefings that help the agency pitch with local credibility and relevance

Coordinate with clinic directors, physicians, and local marketing contacts to identify and prepare market‑level spokespeople

Maintain an up‑to‑date network directory of approved spokespeople, local media contacts, and market‑specific messaging guidance

Proactively identify markets that are underserved by earned media and work with the agency to develop targeted outreach strategies

Content & Data Enablement

Partner with clinical, research, and patient experience teams to identify and package compelling story assets for media use

Develop a rolling content calendar of PR‑ready stories, statistics, and expert perspectives — organized by market and theme

Maintain a media asset library including physician bios, market‑specific boilerplate, fact sheets, and approved data points for each location

Translate complex clinical concepts into accessible, media‑friendly narratives without compromising accuracy

Coordinate with internal data and analytics teams to surface outcomes data and market‑level insights that support earned media positioning

Practice Reporting & Internal Communications

Own the development and delivery of a regular PR activity report for each of the practices, summarizing media placements, outreach activity, and upcoming opportunities in their market

Build a standardized reporting cadence — monthly at minimum — that gives clinic leaders clear visibility into what PR is doing for their location

Translate agency reporting and coverage data into plain‑language summaries that resonate with non‑marketing audiences, including physicians and clinic directors

Proactively flag significant coverage wins to local practice leadership and internal stakeholders in a timely manner

Maintain a network‑wide PR activity dashboard that enables marketing leadership to track earned media performance across all markets at a glance

Gather feedback from practices on reporting usefulness and continuously refine the format and content based on what clinic leaders actually need

PR Event Execution

Own end‑to‑end planning and execution of all PR‑related events, including media briefings, press tours, speaking engagements, and community activations across the network

Manage vendor relationships, venue logistics, run‑of‑show documents, and on‑site coordination for media‑facing events

Brief CCRM spokespeople ahead of media interactions and events, including physicians and executive leadership

Capture and report post‑event results including coverage generated, attendee sentiment, and lessons learned — shared with both marketing leadership and relevant practices

Coordinate with the broader marketing team to ensure PR events align with campaign timelines and brand standards

External Communications Playbook

Develop and maintain a comprehensive external communications playbook that governs how CCRM responds to, and proactively engages with, media and public audiences

Define protocols for crisis communications, spokesperson designation, message approval workflows, and rapid‑response situations — including a local market escalation path

Establish brand voice guidelines specific to earned and external media contexts, with market‑level customization guidance

Train internal stakeholders — including physicians, clinic directors, and marketing team members — on playbook protocols

Regularly review and update the playbook to reflect organizational changes, new markets, and evolving media landscape dynamics

Measurement & Reporting

Track and report on key PR performance indicators including share of voice, media placements, outlet quality, message pull‑through, and estimated reach — at both the network and individual market level

Provide monthly and quarterly PR performance summaries to marketing leadership, with market‑by‑market breakdowns

Deliver practice‑facing reports that surface local wins, active media relationships, and upcoming PR opportunities relevant to each location

Benchmark CCRM's earned media presence against key competitors and the broader fertility care category

Identify coverage gaps by market and work with the agency to prioritize outreach accordingly

Qualifications
Required

5+ years of experience in public relations, communications, or a closely related marketing function

Demonstrated experience managing external PR agency or vendor relationships in a multi‑location or multi‑market context

Strong writing and editing skills with experience crafting press materials, messaging frameworks, and executive communications

Proven ability to create clear, audience‑appropriate reporting for non‑marketing stakeholders

Experience developing and managing content or story pipelines across multiple geographies

Comfort operating in a fast‑paced, multi‑stakeholder environment with competing priorities across markets

Strong project management skills and exceptional attention to detail

Preferred

Experience in healthcare, fertility, women's health, or a similarly regulated and relationship‑driven industry

Background on the agency side, particularly working with multi‑location healthcare, franchise, or consumer health clients

Familiarity with PR measurement tools (e.g., Cision, Muck Rack, Meltwater) and comfort building reporting frameworks from scratch

Experience developing or significantly contributing to a communications playbook or brand standards document

Existing relationships with health, wellness, or lifestyle media contacts across multiple U.S. markets

Comfort serving as an internal spokesperson coach or media trainer across diverse stakeholder groups

Benefits
We’re here for you—both personally and professionally. Our benefits are designed to support you and your family at every stage of life. From health and wellness to financial security and career growth, we offer a comprehensive package to help you thrive.

Health Coverage: Medical, dental, and vision plans, fertility benefits, and supplemental insurance options.

Paid Time Off: Vacation, personal days, and paid holidays to help you recharge.

Financial & Retirement Planning: 401(k) with employer contribution, plus Flexible Spending Accounts (FSAs) and Health Savings Accounts (HSAs).

Income Protection: Short‑ and long‑term disability, paid parental leave, basic life insurance, and optional additional coverage.

Wellbeing Support: Employee Assistance Program, commuter benefits, pet insurance, and identity theft protection.

Professional Development: Opportunities and resources to support your career growth.

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