Digital Banking Product Strategist

Digital Banking Product Strategist

We are seeking a proactive and strategic Digital Banking Product Specialist to drive growth, profitability, and customer engagement across retail deposit, lending, and payment products, including traditional and digital products. Reporting to the Senior Product Manager, this role improves product performance, identifies market opportunities, and leads launches and enhancements in partnership with Operations, Compliance, Risk, Legal, Marketing, and Technology teams.
This role blends strategy, execution, and cross-functional leadership to deliver effective, compliant solutions that improve customer experience and meet business goals.
Key Responsibilities
Develop and execute strategies that increase product adoption, portfolio growth, and profitability.
Identify pricing, feature, and promotional opportunities that strengthen market position and results.
Lead product launches and enhancements from concept through implementation, ensuring timely, compliant execution.
Analyze customer, market, and competitor insights to improve product performance and customer experience.
Partner with Marketing to drive awareness, acquisition, and deeper customer engagement.
Build product knowledge and expertise with the front-line sales force, to attain business goals and enhance customer experience.
Partner across Operations, Compliance, Legal, and Risk to deliver scalable, business-aligned product changes.
Work directly with digital channel platform administrators to enhance digital banking customer experience and engagement.
Build expertise in assigned products to guide decisions, support partners, and identify improvement opportunities.
Manage vendor and partner relationships to support effective integration and execution.
Present recommendations to leadership with clear analysis of impact, tradeoffs, and implementation needs.
Position Requirements
Bachelor's degree required; Finance, Accounting, Economics, or Marketing preferred; MBA and/or CPA preferred.
2+ years of product management experience with banking/digital products required
Demonstrated ability to build roadmaps, translate strategy into execution, and deliver measurable results.
Experience leading cross-functional collaboration across business, digital, operations, risk, compliance, legal, and technology.
Strong analytical, problem-solving, and decision-making skills, with sound judgment and practical recommendations.
Excellent written, verbal, presentation, and stakeholder communication skills.
Ability to work independently in a fast-paced environment while managing multiple priorities with strong organization and attention to detail.
The ideal applicant must demonstrate the ability to self-start, proactively taking initiative in this role. The candidate must be capable of independently identifying areas for growth and actively seeking opportunities to learn new skills.
Advanced proficiency in Microsoft Office, including Word, Outlook, Excel, and PowerPoint.
**To be considered for this position you must reside in regional area**
**Incomplete applications will not be considered**
Qualifications

Skills

Required

Project Management

Intermediate
Organization

Advanced
Communication - Written

Advanced
Communication - Verbal

Advanced
Banking

Intermediate
Behaviors

Required

Team Player

Works well as a member of a group
Innovative

Consistently introduces new ideas and demonstrates original thinking
Detail Oriented

Capable of carrying out a given task with all details necessary to get the task done well
Dedicated

Devoted to a task or purpose with loyalty or integrity
Motivations

Required

Self-Starter

Inspired to perform without outside help
Ability to Make an Impact

Inspired to perform well by the ability to contribute to the success of a project or the organization
Education

Required

Bachelors or better in Accounting.
Bachelors or better in Economics.
Bachelors or better in Finance.
Experience

Required

Experience in working and leading cross-functionally with a wide breadth of stakeholders, including users, developers, business leaders and executives in order to generate buy-in for product direction Experience in developing and implementing a product roadmap
2 years: Experience in product management or general project management, ideally in banking or financial industry • Ability to work both independently and contribute to team structure • Experience in working and leading cross-functionally with a wide breadth of stakeholders, including users, developers, business leaders and executives in order to generate buy-in for product direction • Experience in developing and implementing a product roadmap • Excellent written and verbal communication
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.