Lifecycle Marketing Manager

Riad Tile is seeking a data-driven

Lifecycle Marketing Manager

with hands-on experience to own and optimize the end-to-end customer journey. This role will be responsible for maximizing customer lifetime value, repeat purchases, and revenue through lifecycle marketing, segmentation, automation, testing, and performance optimization.

You will build and optimize automated customer journeys, develop audience segmentation strategies, analyze customer behavior, and drive ongoing improvements across the customer lifecycle. This role is focused on strategy, execution, analytics, and optimization, not creative design or copywriting.

About Riad Tile
Riad Tile is a fast-growing, design-driven eCommerce tile company serving homeowners, interior designers, architects, and builders across North America. Through our eCommerce platform, we offer a curated collection of handcrafted and artisan-inspired tile designed to help customers create beautiful, lasting spaces.

As we continue to grow, we're focused on delivering exceptional customer experiences at every stage of the customer journey. We believe thoughtful communication, personalization, and customer engagement are key drivers of long-term loyalty and business growth.

The Lifecycle Marketing Manager

will play a critical role in helping us strengthen customer relationships, increase retention, and drive revenue through data-driven email marketing and customer lifecycle strategies.

What You'll Do

Own and optimize all lifecycle email marketing programs in Klaviyo

Develop customer retention and repeat-purchase strategies

Directly build and deploy campaigns and flows, inside Klavyio including set up of triggers, filters, splits and conditional logic.

Create audience segmentation and personalization strategies

Analyze customer behavior, lifecycle performance, and revenue opportunities

Identify performance gaps across campaigns and flows (drop-offs, low engagement, fatigue) and recommend data-driven optimizations.

Develop testing roadmaps and execute A/B testing initiatives

Monitor campaign health and key KPIs including email revenue, retention, conversion rates, and customer lifetime value

Partner cross-functionally with Marketing, eCommerce, Creative, and Customer Experience teams

Required Qualifications

4+ years of lifecycle, retention, CRM, or email marketing experience

Bachelor’s degree in Marketing, Business, Advertising or related field

Strong focus on e-commerce and B2B (Trade environments)

Proven experience building end-to-end customer journeys and lifecycle programs

Data driven mindset with experience analyzing campaign performance and optimization opportunities.

Strong hands-on experience with Klaviyo (required)

Experience with customer segmentation, retention marketing, and A/B testing

Highly organized, detail-oriented, and results-driven

Clear, confident communication and can manage multiple campaigns simultaneously with attention to detail.

Success in This Role
You'll drive measurable growth in email revenue, customer retention, repeat purchases, and customer lifetime value while creating a best-in-class customer experience across every stage of the customer journey.

Medical, dental, and vision insurance (meaningful employer contribution)

Monthly health reimbursement (up to $200, taxable)

Paid time off

Flexible hours

Equal Opportunity Employer:
Riad Tile is an equal opportunity employer and is committed to creating a diverse and inclusive workplace. We do not discriminate on the basis of race, color, religion, sex, national origin, age, disability, genetic information, veteran status, or any other protected characteristic under applicable federal, state, or local laws.

All employment decisions are based on qualifications, merit, and business needs.

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