Marketing Coordinator

Company: Lucky Scent | Scent Bar

Position Title: Marketing Coordinator

Employment Type: Exempt

Work Location: On-site, Burbank, CA.

Compensation: $75,000.00 - $90,000.00

Company Overview
Since 2002, Luckyscent has been the premier destination for niche perfume enthusiasts, curating the finest collection of fragrances from around the world. With boutique locations in NYC, Brooklyn, Hollywood, and Downtown LA, we're passionate about the joy of discovery and helping customers find scents that truly fit.

Position Summary
The Marketing Coordinator is a strategic operational role that serves as the hub of Luckyscent's marketing execution. This position requires both technical marketing expertise and exceptional project management skills. You'll manage our annual paid media in partnership with our digital agency, oversee influencer programs, coordinate vendors and creative partners, and ensure flawless campaign execution across all channels.

The ideal candidate brings strong paid digital media knowledge (Google Ads, YouTube, Meta, TikTok, Pinterest, and others), understands how to leverage AI tools for marketing efficiency, and excels at translating strategy into action. You'll work closely with the Director of Marketing and serve as the primary day-to-day contact for our digital agency partner.

Key Responsibilities
Paid Media Management & Agency Partnership

Serve as the primary day-to-day contact for the digital agency managing monthly paid media spend

Monitor daily performance across Google Ads, YouTube, Meta, TikTok, and Pinterest - flag issues and opportunities

Review and provide strategic input on agency recommendations and testing roadmaps

Coordinate creative asset delivery and ensure campaigns launch on schedule

Analyze campaign performance and provide insights on ROAS, CPA, conversion rates, and attribution

Manage campaign budgets and pacing across platforms

Create weekly/monthly performance reports with actionable recommendations

AI & Marketing Technology

Leverage AI tools (ChatGPT, Claude, Midjourney, etc.) to improve marketing efficiency and creativity

Use AI for content creation, copywriting, image generation, data analysis, and workflow automation

Stay current on AI marketing tools and recommend new applications

Train team on AI tool usage and best practices

Explore AI applications for customer segmentation, personalization, and predictive analytics

Project Management & Campaign Execution

Manage end-to-end execution of marketing campaigns across all channels

Create and maintain detailed project timelines with clear accountability

Coordinate cross-functional teams (retail, creative, operations)

Proactively identify and resolve campaign bottlenecks

Manage marketing calendar and ensure team alignment

Influencer & Affiliate Program Management

Manage day-to-day operations of influencer program through the GRIN platform

Partner with an influencer program strategist on strategy and growth

Coordinate influencer outreach, gifting, content approvals, and performance tracking

Negotiate contracts and ensure compliance

Track program ROI and identify optimization opportunities

Vendor & Agency Management

Serve as the main point of contact for digital agencies, creative agencies, and contractors

Coordinate project briefs, timelines, and deliverables

Manage creative feedback loops and revision processes

Track vendor performance and manage contracts

Email Marketing & Copywriting

Write email briefs and marketing copy using AI tools for efficiency

Coordinate email deployment and ensure timely dissemination

Maintain brand voice consistency across all communications

Support the social media team with content planning

Qualifications

Bachelor's degree in Marketing, Communications, Business, or related field

4-6 years of experience in digital marketing, with a strong focus on paid media

Strong working knowledge of paid digital advertising platforms: Google Ads (Search, Shopping, Display, YouTube), Meta Ads Manager (Facebook/Instagram), TikTok Ads, Pinterest Ads

Hands-on experience analyzing campaign performance: ROAS, CPA, CTR, conversion rates, attribution models

Proficiency with Google Analytics 4, Google Tag Manager, and conversion tracking

Active user of AI tools for marketing (ChatGPT, Claude, Midjourney, etc.) with the ability to train others

Experience with e-commerce platforms, preferably Shopify

Exceptional organizational skills and ability to manage multiple projects simultaneously

Strong analytical skills - comfortable with data and Excel/Google Sheets

Excellent written and verbal communication skills

Experience with project management tools (Asana, Monday, Trello, or similar)

Detail-oriented with strong proofreading skills

Preferred

Experience working with paid media agencies or in-house with agency partners

Familiarity with influencer marketing platforms (GRIN preferred)

Email marketing platform experience (Klaviyo preferred)

Experience in e-commerce, retail, beauty, or luxury goods

Google Ads or Meta Blueprint certifications

Interest in or knowledge of fragrance and perfumery

Creative copywriting skills

Experience with marketing automation and AI workflows

Position Details

Location: Burbank, CA

Schedule: Full-time, on-site 5 days per week

What We Offer

Annual salary range from $75K - $90K annually (depending on experience)

401k retirement plan

Paid time off

Full medical and dental plans

Modern, collaborative office space

Direct access to company leadership

Opportunity to make a real impact in a growing luxury brand

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