Senior Games Marketing Manager

Leading brand marketing for multiple high-profile game franchises, the full-time Senior Games Marketing Manager will create and manage global marketing plans aimed at driving player acquisition, engagement, and retention while collaborating with cross-functional teams and managing marketing budgets.
Key responsibilities

Set overall marketing strategy for the entire lifecycle of game products, from greenlight to post-launch
Collaborate with consumer insights and analytics teams to assess player needs and refine marketing tactics
Partner with studio leadership to align marketing efforts with overall business goals for each game

Required qualifications

10+ years of experience in video game product marketing, particularly in live services and AAA games
Marketing degree or equivalent; a Master's Degree is preferred
Proven expertise in planning and executing business plans
Experience in assessing and building new business models focused on player engagement
Fluency in English; bilingual fluency in Japanese is preferred