Channel Marketing Specialist

Location
Franklin, TN Onsite 3 days a week

Duration
12+ Months (Temp to Perm)

Position Summary
Hybrid Schedule- 3 days onsite with team

Top 3 Skills I Experience executing a multichannel brand campaign . II Strong experience managing timelines, people, and future events in marketing projects. III Very strong with PowerPoint at Expert Level. Expert! - -

Scope and Duties
Handle all brand campaign across all business units and services. Brand Reputation as a whole. This person will execute a multichannel brand campaign. A whole new brand is being pushed out after years of the older brand.

They will create work with media, internal, materials for US related brands.

This person will manage timelines, agency assets for this, internal partnering of paid , earned and owned media for this work.

Execution of actions & operations is the work. It is not building brand or material or being the market campaign designer. Campaign intake and alignment. Help determine end scope channels, what agencies and responsibilities of each, and set that for the manager.

Plot clear timelines across these actions.

Project management work will be using airtable.

Background
The North America Brand & Communications team is executing a multi-channel brand campaign in 2026 designed to drive brand preference across priority audiences. The campaign spans paid media, email, and social channels and requires close coordination across internal marketing teams, external agencies, and Tier 1 and Tier 2 media publishers. Given the scale, complexity, and duration of the campaign, dedicated program management support is required to ensure consistent execution, timeline adherence, and budget discipline throughout 2026.

The Brand Marketing Specialist is responsible for the operational coordination and execution of the 2026 Brand Campaign in the U.S. This role supports the Brand Campaign Manager by managing timelines, agencies, and internal partners to ensure paid, earned, owned, and shared media components of the campaign are delivered on time, on budget, and in alignment with the approved brand strategy.

This role is execution-focused and does not include strategy development, creative concepting, or final approval authority.

Scope of Work
Channels included

Paid brand media

Email marketing for brand campaign execution

Social media for brand campaign execution

Brand paid media “surround sound” in support of partnership events (when applicable)

Some copywriting may be required

Channels explicitly excluded

Public Relations (PR)

Government Relations (GR)

Direct ownership or management of partnerships

Creative strategy or design

Media strategy or budget-setting

Program & Timeline Management

Co‑develop, own, and maintain the master 2026 campaign execution timeline in Air table

Translate approved campaign strategy into clearly defined workstreams, milestones, and deliverables

Track dependencies across paid media, email, social, and demand generation teams

Identify execution risks and elevate issues to the Brand Campaign Manager with recommended mitigation options

Agency and Publisher Coordination

Act as the day‑to‑day execution contact for paid media agencies and Tier 1 and Tier 2 media publishers

Coordinate media plan inputs, asset specifications, trafficking deadlines, and launch readinessEnsure creative assets meet publisher requirements and brand standards prior to submissionConsolidate internal feedback and manage agency revision cycles

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