Customer Marketing Manager (Contract)

About Us
Supio is a trusted AI platform purpose‑built for law firms, reshaping how data drives impactful outcomes. Our innovative approach blends technology with deep legal expertise, making us a leader in our field. We go beyond surface‑level AI to deeply understand our customers’ daily needs, empowering law firms with unparalleled data insights. Supio delivers human‑level, accurate analysis of complex data and legal records, quickly and efficiently bringing critical insights when they matter most. Trusted by top litigation lawyers, our platform has supported over $1 billion in settlements. Headquartered in Seattle with an office in San Francisco, we raised $60 M Series B in April 2025 led by Sapphire Ventures with Mayfield and Thomson Reuters Ventures, bringing total funding to $91 M. We’re scaling rapidly and looking for exceptional talent to join us in this next phase of growth.

About the Role
Supio is building the category‑defining customer community for plaintiff law, and the foundations are early. This is a contract engagement to stand up that infrastructure: the reference program, the proof library, and the advocacy motion that turn customers into references, and references into pipeline. You’ll sit at the intersection of Marketing, Sales, and Customer Success, and your work will show up directly in four scorecard pillars: referrals, advocacy, reviews, and engagement. By the end of the engagement, the goal is a working system the team can run without you, not a pile of one‑off assets.

This is a builder role. The infrastructure is early. You’ll shape it.

What You’ll Drive
References and advocacy

Build a structured, segmented database of referenceable customers, mapped to use case, firm size, practice area, and buyer persona

Stand up the intake‑to‑fulfillment process for reference requests so Sales gets what it needs fast and customers aren’t overasked

Launch and nurture the Supio Insiders cohort: the named advocates who carry our story through calls, case studies, events, and social proof

Partner with CS and Sales to spot advocacy signals early and convert them into active participation

Community and engagement

Operationalize the SupioSphere community, the always‑on home for every Supio customer, and move accounts from Reactive to Engaged

Build the review engine across G2, Google, and Gartner Peer Insights with a clear workflow, cadence, and owner

Support Champion Program execution across regions and roles, working with field CS to recruit Champions

Run recurring touchpoints (webinars, virtual roundtables, experiential moments at events) that keep customers engaged

Customer proof and storytelling

Build the proof library that powers every channel, organized by use case, buyer type, and funnel stage so Sales, SDRs, and PMM can pull from it without asking

Develop customer stories that actually get used, in partnership with Corporate and Product Marketing: case studies, one‑pagers, win stories, video scripts, and ROI spotlights

Create repeatable paths for sourcing, approving, tagging, and refreshing proof by audience, use case, and trust theme

Coordinate with Product Marketing, Content, Creative, Comms, Legal, and Events to ship high‑quality customer‑facing work

Track proof performance by audience, channel, format, field usage, and adoption impact

Campaigns and measurement

Build lifecycle campaigns that move customers up the engagement ladder: onboarding nudges, feature adoption sequences, expansion triggers

Partner with Demand Gen and CS on campaigns tied to referral pipeline against a clear target

Own KPIs for each program and report weekly to the VP against the four pillars. No surprises, no vanity metrics

What We’re Looking For

4–6 years in customer marketing, customer success, or a closely related field, ideally in AI‑first or B2B SaaS, with Enterprise, Mid‑Market, and SMB experience

A track record running reference or advocacy programs, not just supporting them

A strong writer who can turn a customer conversation into webinar abstracts, speaker pitches, blog content, and case studies

Comfortable owning a number: you know your referral pipeline, your review count, your advocacy rate

Uses AI tools as a force multiplier, not a novelty

Relationship‑first: customers genuinely enjoy working with you, and you follow through

Doesn’t wait for a perfect brief to get started

Ready to ramp quickly and ship inside a defined contract window

Legal tech or professional services experience is a plus. Curiosity about PI law is a must

Tools We Use
HubSpot, Claude, FullStory, Slack, Circle, Notion, DreamData

Equal Employment Opportunity
As outlined in our Equal Employment Opportunity policy, we uphold a commitment to non‑discrimination based on any protected group status specified in applicable laws.

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