Marketing Manager

Marketing Manager
The Marketing Manager plays a key leadership role within the Marketing Department and is responsible for the strategic planning, execution, and oversight of integrated marketing initiatives that support Avant Destinations' business objectives. Reporting directly to the Director of Marketing, this individual will lead the day-to-day operations of the marketing team while ensuring campaigns are delivered on time and aligned with company goals. This role serves as the primary manager of the internal creative and marketing team, ensuring projects, priorities, resources, and deliverables are aligned with organizational objectives and brand standards.

The Marketing Manager will be an experienced people leader with a comprehensive understanding of modern marketing disciplines, including digital marketing, email marketing, content strategy, brand management, analytics, reporting, print marketing, and campaign execution. This role requires a highly organized, confident, and collaborative professional who can effectively manage multiple projects, departments, and stakeholders while leading a team of creative and marketing professionals. The successful candidate will possess exceptional communication, writing, editing, and proofreading skills, with a keen eye for detail and a commitment to maintaining the highest standards of quality across all marketing deliverables.

Working within the B2B travel industry, this position is responsible for overseeing the Avant Destinations brand and managing the development and execution of marketing campaigns from concept through completion. The successful candidate will be comfortable presenting ideas, interpreting creative briefs and business objectives, and translating strategic goals into measurable marketing initiatives. They will be equally comfortable providing strategic direction to internal teams, evaluating campaign performance, and ensuring all marketing communications align with brand voice, business objectives, and audience needs.

Key duties and responsibilities include:

Lead and manage the day-to-day operations of the Marketing Department, ensuring alignment with company objectives and marketing strategies

Supervise, mentor, and develop members of the internal marketing and creative team, including coordinators, copywriters, designers, content specialists, and external contractors as required

Develop and execute integrated marketing campaigns across digital, email, content, social media, print, and partner marketing channels

Oversee campaign execution from strategy development through implementation, optimization, reporting, and post-campaign analysis

Ensure consistency and integrity of the Avant Destinations brand across all marketing channels and customer touchpoints

Manage team priorities, workloads, and performance to ensure marketing objectives are achieved efficiently and effectively

Collaborate with internal stakeholders to understand business objectives and translate them into actionable marketing plans and creative briefs

Manage campaign timelines, project priorities, workflows, and resource allocation to ensure efficient team performance

Analyze campaign performance using marketing analytics and reporting tools to identify trends, measure effectiveness, and provide actionable recommendations based on KPIs

Oversee email marketing strategy, execution, segmentation, automation, and performance measurement

Work closely with sales, product, and leadership teams to support business development and partner engagement initiatives

Lead marketing presentations, campaign reviews, and planning sessions with internal and external stakeholders

Ensure marketing projects and deliverables are completed on schedule and meet established quality standards

Manage departmental processes and workflows using project management tools and marketing platforms

Support the Director of Marketing in annual planning, budgeting, forecasting, and long-term strategic initiatives

Stay current on industry trends, emerging technologies, and best practices within both marketing and the travel industry

Oversee the strategic planning and execution of social media and video marketing initiatives, ensuring alignment with overall marketing objectives and brand standards

Evaluate campaign performance across social media and digital platforms and provide recommendations for optimization and growth

Review, edit, and approve marketing content to ensure consistency, accuracy, brand alignment, and adherence to company messaging standards

General duties and responsibilities include:

Oversee and manage internal and external marketing initiatives from conception through completion

Foster a collaborative, positive, and high-performing team environment

Build strong relationships with internal departments, industry partners, and key stakeholders

Review and approve marketing materials to ensure brand consistency, accuracy, and effectiveness

Monitor project progress and proactively identify solutions to challenges and roadblocks

Establish and improve marketing processes that increase efficiency, productivity, and campaign effectiveness

Provide leadership and guidance during campaign planning, creative development, and execution phases

Provide copy direction and constructive feedback to copywriters, content specialists, and external contributors

Ensure all marketing materials are free of grammatical, spelling, formatting, and factual errors prior to publication or distribution

Ensure all marketing activity is aligned with the organization's sustainability commitments and ethical marketing standards, including accurate, evidence-based communications that avoid greenwashing and prioritize authentic, transparent storytelling.

Experience managing marketing KPIs, dashboards, and performance reporting for executive leadership

Maintain and uphold brand voice, tone, and messaging standards across all marketing communications

Assist with the development, management, and tracking of departmental and campaign budgets

Participate in cross-functional planning meetings and strategic business discussions

Conduct regular performance coaching, feedback, and professional development planning for direct reports

Ensure all marketing documentation, reporting, and campaign records are accurate and complete

Continuously evaluate marketing performance and recommend improvements to maximize results

Skills and specifications include:

Proven leadership experience managing marketing professionals and creative teams

Excellent interpersonal, communication, and presentation skills (both written and verbal)

Strong strategic thinking and problem-solving abilities

Advanced understanding of integrated marketing principles and campaign management

Exceptional organizational and project management skills

Comfortable presenting marketing strategies, campaign results, and business recommendations to executive leadership, partners, and stakeholders

Ability to manage multiple priorities and deadlines in a fast-paced environment

Strong analytical mindset with experience interpreting marketing data, KPIs, and performance metrics

Experience developing and executing email marketing strategies and automation programs

Ability to confidently lead meetings, presentations, and discussions with internal and external stakeholders

Strong understanding of brand management and content strategy

Collaborative leadership style with the ability to motivate and develop team members

Detail-oriented while maintaining focus on broader business objectives

Exceptional written and verbal communication skills with strong attention to detail

Excellent proofreading, editing, and grammatical skills with the ability to review and refine content across multiple formats

Working knowledge of HTML and CSS, particularly as it relates to email marketing, landing pages, and digital campaign execution

Understanding of video production, editing workflows, and multimedia content development for digital marketing campaigns

Ability to translate business objectives into full-funnel marketing strategies and executable campaign plans

Strong understanding of social media marketing strategies, content performance metrics, and platform best practices

Knowledge of video marketing, content distribution strategies, and campaign performance measurement

Experience managing integrated marketing campaigns that incorporate social, digital, email, content, and print channels

Education and qualifications include:

Bachelor's degree in Marketing, Communications, Business, or a related field

Minimum 8+ years of progressive marketing experience with at least 5+ years in a direct people-management role

Demonstrated experience leading integrated marketing campaigns from strategy through execution and reporting

Strong knowledge of marketing analytics, KPI reporting, and performance measurement

Experience managing creative teams and working with designers, copywriters, content creators, and marketing coordinators

Experience with email marketing platforms, marketing automation, and CRM systems

Advanced proficiency in HubSpot required; experience with monday.com strongly preferred

Experience with HTML, CSS, and video editing platforms is considered an asset

Strong working knowledge of Microsoft Office (Word, Excel, Outlook, PowerPoint)

Experience with Adobe Creative Suite is considered an asset

B2B marketing experience strongly preferred; experience within the travel, tourism, hospitality, or destination marketing industries is considered an asset

Exceptional attention to detail with the ability to maintain high standards of quality, accuracy, and professionalism across all marketing deliverables

Benefits and perks include:

Medical, Dental, and Vision Insurance

401(k)

Flexible Spending Account (FSA)

Employee Assistance Program (EAP)

Paid Time Off and Paid Holidays

Fitness Center Access in

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