Marketing Director

Marketing Director

The Marketing Director leads the Marketing & Communications Department of The Gathering Spot. This role oversees and drives the execution of all marketing and communications projects and tasks, and leads the strategic and long-term vision of The Gathering Spot's marketing initiatives — with a focus on driving member engagement, growing program and event attendance, generating qualified membership applications, and amplifying the cultural voice of TGS through timely, relevant, and brand-aligned content.
TGS sits at the intersection of culture and community. The right candidate has sharp instincts for when and how a culturally relevant brand should engage in current conversations — and the judgment to know when not to. This role is also responsible for telling our members' stories: highlighting their wins, their work, and the events that make TGS feel like the room where it happens.
Responsibilities include, but are not limited to:
Strategic Planning & Execution of marketing initiatives that drive membership growth, member retention, event activation, and brand engagement
Tracking Execution of Deliverables Across Marketing & Communications Department
Leading, Developing, and Monitoring Brand & Voice of The Gathering Spot
Approving all marketing and communications assets and deliverables
Leading the member communications schedule — including the strategy for member storytelling and the highlighting of member events, recognition moments, and community milestones
Building and managing the cultural calendar — identifying when TGS should engage in current cultural conversations and developing brand-aligned content that participates in those moments authentically
Serving as a cross-departmental liaison to lead marketing and communications initiatives that touch various other departments
Direct reports include Social Media Manager and Communications Manager
Contractor and Vendor Management — including graphic designer, department admin, photographers, and videographers
Partnering with Membership Recruitment on top-of-funnel content and campaigns designed to drive qualified applications
Partnering with Programming and Member Events on event marketing and post-event content to drive attendance
Owning Marketing KPIs and reporting performance against them to leadership on a regular cadence
The Gathering Spot is an Equal Opportunity Employer. All aspects of employment including the decision to hire, promote, discipline, or discharge, will be based on merit, competence, performance, and business needs.
We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.