Marketing Coordinator

Marketing Coordinator

Join the team at New Jersey's largest wine and spirits distributor! At Allied Beverage Group, we're proud of our dynamic, family-based culture and our role in keeping the beverage industry moving. If you're looking for a great company with great peoplethis is the place to be!
The Marketing Coordinator supports the Portfolio Management team by coordinating commercial and marketing initiatives that drive revenue growth, profitability, and supplier performance. This role is responsible for analyzing business data, supporting pricing and promotional strategies, monitoring trade spend effectiveness, preparing market and performance reporting, and coordinating cross functional projects across Portfolio Management, Sales, Finance, Pricing, and supplier partners.
The Marketing Coordinator serves as a key business partner to the Portfolio team by transforming data into actionable insights, supporting Revenue Growth Management initiatives, maintaining critical business reporting, and ensuring the successful execution of strategic marketing and commercial programs. This position requires strong analytical skills, attention to detail, project management capabilities, and the ability to manage multiple priorities in a fast paced environment.
Responsibilities
Revenue Growth Management (RGM)
Develop and execute comprehensive RGM strategies aligned with commercial and profitability objectives
Drive pricing, promotion, assortment, and mix optimization initiatives across key brands and channels
Partner cross-functionally with Sales, Finance, Marketing, Supply Chain, and Distributor teams to deliver profitable growth
Trade Spend & Promotional Optimization
Improve trade spend efficiency through disciplined investment management and ROI analysis
Optimize promotional depth, frequency, timing, and customer investment strategies
Establish trade spend guardrails and performance metrics to maximize return on investment
Analyze promotional lift, incrementality, and margin impact to improve commercial effectiveness
Pricing & Mix Optimization
Lead price point optimization initiatives including everyday pricing, package architecture, and competitive price laddering
Evaluate elasticity, price realization, and consumer value perception to support pricing decisions
Identify opportunities to improve premiumization and portfolio mix performance
Drive strategic recommendations to enhance gross margin and revenue growth
Supplier & Portfolio Coordination
Coordinate supplier meetings, business reviews, planning sessions, and communication initiatives
Act as a liaison between Portfolio Management, suppliers, Sales, Finance, Pricing, and other internal stakeholders
Marketing Communications & Presentation Development
Develop and maintain professional presentations, business reviews, promotional materials, and supporting communications for internal and external audiences
Produce accurate, visually appealing, and business-focused presentation materials that meet established deadlines and company standards
Project Coordination & Timeline Management
Coordinate multiple marketing, supplier, pricing, and portfolio initiatives simultaneously
Track project milestones, monitor deadlines, and proactively communicate status updates to stakeholders
Qualifications
Bachelor's degree or Associate's degree preferred
Experience in a marketing and/or administrative role preferred
Proficient in Excel
Proficient in Microsoft Office Suite, in particular PowerPoint
Experience with Diver/Program Advisor, Canva, and AI platforms a plus
Solid research/analytical skills required
Compensation & Benefits The starting salary for this role is $38 per hour. In addition to salary, this role may be eligible for a discretionary bonus and offers a comprehensive benefits package including Medical, Dental, Vision, 401K plan with company match, Life Insurance, Long Term Disability, Flexible Spending Account, Employee Assistance Program, Pet Insurance Plan and more.
Why You Will Love Allied Beverage Group
Industry Leader

We are New Jersey's Largest Wine and Spirits Distributor
Culture

We may be a big corporation, but we are still family owned and we like to think that influences our work environment. We promote a culture based on trust, respect and collaboration
State of the Art Facility

We opened a brand-new corporate office and distribution center in Elizabeth, NJ in 2019
Your Continued Growth

Our company encourages our employees to reach high, live up to their potential, and advance in their careers. We offer over 9,000 professional development courses that employees can take at any time
Competitive Pay and Quality Benefits

Allied Beverage Group offers competitive pay commensurate with experience along with a comprehensive benefits package
Allied Perks!

Associate recognition, discounts with several vendors and more