Digital Marketing Manager

Digital Marketing Manager

Position Summary

We are seeking a results-driven Digital Marketing Manager to own lead generation, conversion optimization, funnel development, and marketing automation efforts. This role is responsible for driving qualified leads through paid advertising campaigns, optimizing customer acquisition funnels, and implementing automation systems that improve conversion rates and operational efficiency.

The ideal candidate is highly analytical, data-driven, and experienced in managing paid media campaigns from strategy through execution while leveraging automation tools to scale performance.

Key Responsibilities

Paid Media Management
Develop, launch, manage, and optimize paid advertising campaigns across multiple digital platforms
Monitor and improve key performance metrics including cost per lead, customer acquisition cost, return on ad spend, and lead quality
Build and manage retargeting and remarketing campaigns
Manage advertising budgets and make allocation recommendations based on performance
Support expansion into additional advertising channels as needed
Funnel Development & Conversion Optimization

Build and optimize landing pages designed to maximize conversions
Create and manage lead generation funnels from initial engagement through conversion
Execute A/B testing strategies to improve campaign performance
Optimize user experience and conversion rates through ongoing analysis and testing
Integrate lead capture systems, forms, and CRM platforms
Marketing Automation

Develop and maintain automated email, SMS, and nurture campaigns
Build workflows that support lead routing, follow-up, and customer engagement
Leverage automation and AI tools to improve efficiency and scalability
Monitor and optimize automated processes for maximum effectiveness
Creative & Campaign Strategy

Collaborate with internal stakeholders to develop campaign messaging and offers
Create testing frameworks for creative assets, audience targeting, and campaign strategies
Analyze performance data and identify opportunities for improvement
Continuously test and refine campaigns to maximize results
Analytics & Reporting

Produce regular performance reports and campaign analysis
Track attribution, conversion events, and funnel metrics
Provide strategic recommendations based on campaign data and trends
Present performance insights and growth opportunities to leadership
Qualifications

Required

3+ years of experience managing paid digital advertising campaigns
Experience with lead generation, conversion optimization, and funnel development
Strong understanding of analytics, attribution, tracking, and reporting
Experience building landing pages and marketing automation workflows
Ability to analyze data and make performance-driven decisions
Strong project management and organizational skills
Preferred

Experience with Google Ads, Meta Ads, YouTube, TikTok, or other digital advertising platforms
Experience with CRM systems and marketing automation platforms
Knowledge of AI-powered marketing tools and workflow automation
Experience managing multiple campaigns or brands simultaneously
Experience supporting sales-driven organizations
Success Measures

Improved lead quality and reduced cost per lead
Increased conversion rates across marketing funnels
Reliable reporting and attribution processes
Scalable lead generation systems that drive measurable business growth
Strong ownership of campaign performance and business outcomes

Ascendo is a certified minority owned staffing firm, and we welcome and celebrate diversity. Ascendo is an Equal Opportunity Employer and does not discriminate on the basis of race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, genetic information, age, parental status, military service or any other characteristic protected by federal, state or local law.

Contact information

Evelyn Johnson