Product Marketing Lead

The Product Marketing Lead is a commercially driven and strategically minded role responsible for leading and owning the go-to-market success of key mining technology products within their product vertical. Operating at the intersection of customer insight, product strategy, and market execution, this role is accountable for defining and driving the positioning, messaging, and growth of assigned product lines. This role requires an experienced product marketer ready to take full ownership of their portfolio space and drive commercial performance and growth to achieve key targets.

Duties & Responsibilities
Lead Product Positioning & Value Proposition Strategy

Define and own strategic product positioning, messaging frameworks, and value propositions tailored to segments, regions, and personas

Drive adoption through sharper product differentiation

Drive internal alignment across Sales, Product, and Global Commercial teams

Drive Go-To-Market (GTM) Strategy and Execution

Build and execute comprehensive GTM strategies for new product launches, feature releases, enhancements, and geographic expansions

Ensure organizational readiness for launches and releases

Conduct post-launch analysis to drive product and process optimization

Own Campaign Strategy & Demand Activation

Design and oversee targeted, multi-channel campaigns aligned to commercial goals and revenue targets

Lead collaboration with Digital Marketing, Creative, Sales, Global Commercial Managers, and Product Strategy Managers

Content Strategy for Product Marketing Assets

Lead the development and evolution of high-impact product marketing content across multiple formats

Translate complex technical product information into clear, compelling, customer-focused content

Ensure consistent and effective storytelling throughout the buyer and user journey

Lead Stakeholder Engagement & Cross-Functional Collaboration

Act as a strategic lead and conduit between internal teams

Align cross-functional goals, share insights, and drive joint execution

Improve speed-to-market and operational effectiveness through collaboration

Customer-Led Product Marketing

Gather customer insights and feedback to refine positioning and strategy

Conduct market, customer, and competitive research to identify opportunities

Monitor market trends and competitor activity to strengthen product differentiation

Ensure all product marketing activities reflect customer needs, challenges, and desired outcomes

Leadership and Collaboration

Build strong partnerships and collaborate across teams to achieve shared objectives

Provide and receive constructive feedback to support continuous improvement

Promote accountability, respect, and effective communication

Drive collaboration and informed decision-making across the organization

Health, Safety and Environment

Comply with all IMDEX Quality, Health, Safety and Environment (QHSE) policies and procedures

Report hazards, incidents, unsafe conditions, and quality concerns in accordance with company requirements

Participate actively in safety initiatives and meetings

Risk and Compliance

Support risk management and compliance activities within your scope of work

Follow all applicable IMDEX policies, legal requirements, and compliance standards

Report potential misconduct or non-compliance through appropriate channels

Required Qualifications & Experience

Minimum 8+ years of B2B product marketing experience in a product or solution marketing role

Proven experience owning product positioning, go-to-market strategy, and sales enablement initiatives

Demonstrated success developing and leading product launches and marketing campaigns from strategy through execution and measurement

Strong commercial acumen with the ability to translate customer insights into compelling messaging and business outcomes

Experience creating sales enablement materials such as pitch decks, playbooks, battlecards, and training content

Outstanding written and verbal communication skills with the ability to simplify complex technical concepts for a variety of audiences

Preferred Qualifications

Experience within the mining technology industry

Experience marketing complex technology, software, or SaaS solutions

Knowledge of the Salesforce ecosystem, including Marketing Cloud and Sales Cloud

Experience leading cross-functional projects involving Product, Sales, Engineering, Marketing, and Customer Success teams

Product positioning and messaging development

Go-to-market strategy and execution

Campaign planning and demand generation

Customer and market research

Competitive analysis

Cross-functional leadership

Strategic thinking

Project leadership

Strong presentation and communication skills

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