Service Marketing Manager

Description

Drive Service Growth Across One of the Midwest's Fastest‑Growing Automotive Groups
Delavan Holdings and Kunes Automotive Group are seeking an experienced

Service Marketing Manager

to lead service department marketing initiatives across our growing dealership network.

This role is ideal for a marketing professional with experience in

automotive marketing, fixed operations, customer retention, CRM marketing, dealership marketing, or multi‑location marketing environments . You'll develop and execute marketing strategies that increase service appointments, improve customer retention, drive fixed operations revenue, and strengthen long‑term customer relationships.

Working closely with dealership leadership, Regional Service Directors, Service Managers, and marketing teams, you'll help shape the future of service marketing across Wisconsin, Illinois, and Minnesota.

What You'll Do
Develop Service Marketing Strategies

Create and execute service marketing campaigns that increase customer retention, service appointments, and fixed operations revenue.

Develop annual, quarterly, and monthly marketing plans aligned with dealership objectives.

Identify opportunities to increase customer‑pay service business and improve customer lifetime value.

Launch localized and regional service promotions tailored to individual markets.

Partner with Dealership Service Teams

Serve as the primary marketing resource for service departments throughout the dealership network.

Travel to dealership locations to evaluate opportunities, support implementation, and provide training.

Build strong partnerships with General Managers, Service Managers, and Fixed Operations leaders.

Support customer retention programs, community events, and service growth initiatives.

Lead Customer Retention & Digital Marketing Efforts

Manage service‑focused marketing campaigns across:

Email Marketing

SMS/Text Marketing

Paid Digital Advertising

Direct Mail

Social Media

Customer Lifecycle Marketing

Collaborate with internal teams and agency partners to develop compelling creative and messaging.

Utilize CRM data and customer insights to improve retention and reactivation campaigns.

Measure Results & Optimize Performance

Track and analyze:

Service Appointment Volume

Customer Retention Rates

Repair Order (RO) Growth

Customer‑Pay Revenue

Marketing ROI

Deliver actionable reporting and recommendations to dealership and executive leadership.

Continuously improve campaign effectiveness through data‑driven decision‑making.

Requirements

Bachelor's degree in Marketing, Business, Communications, or related field (or equivalent experience).

5+ years of experience in marketing, campaign management, or customer retention marketing.

Strong project management and organizational skills.

Excellent communication and presentation abilities.

Ability to travel 50‑60% throughout Wisconsin, Illinois, and Minnesota.

Valid driver's license.

Preferred

Automotive marketing, dealership marketing, or fixed operations marketing experience.

Experience supporting multi‑location businesses.

Knowledge of CRM platforms and customer retention strategies.

Experience with digital advertising, email marketing, and customer lifecycle campaigns.

Familiarity with dealership management systems (DMS) and fixed operations performance metrics.

Key Skills

Automotive Marketing

Service Marketing

Fixed Operations

Customer Retention

CRM Marketing

Multi‑Location Marketing

Digital Marketing

Marketing Analytics

Campaign Management

Relationship Management

Project Management

Data Analysis

Why Join Delavan Holdings & Kunes Automotive Group?
You'll have the opportunity to directly influence service growth across one of the largest and fastest‑growing automotive groups in the Midwest. This role offers visibility with executive leadership, extensive dealership collaboration, and the ability to create measurable business impact through innovative marketing strategies.

If you're passionate about automotive marketing, customer retention, and driving real business results, we'd love to hear from you.

Apply today to join our team as a Service Marketing Manager.

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