Website & SEO/SEM Manager

The Website & SEO/SEM Manager is responsible for the performance and growth of FTL UTD's owned web properties — ensuring the club website drives ticket sales, youth program enrollment, and fan engagement while ranking competitively in South Florida sports searches.

Responsibilities

Manage and optimize FTL UTD's club website and microsites (youth, men's team, women's team)

Own on-page and technical SEO across all web properties

Manage Google Ads campaigns (Search, Display, Performance Max) tied to ticket and program enrollment goals

Implement and maintain UTM tagging standards and GA4 event tracking

Publish and maintain bilingual (English/Spanish) web content

Coordinate with the Web Designer on UX improvements and landing page optimization

Produce monthly web performance reports: traffic, conversions, paid search ROAS

Qualifications

3+ years of website management and SEO/SEM experience

Proficiency in Google Analytics 4, Google Search Console, and Google Ads

Experience with CMS platforms (WordPress, Webflow, or equivalent)

Strong understanding of conversion rate optimization and landing page best practices

Preferred

Sports or ticketing website experience

Spanish language proficiency for bilingual content management

Experience with Looker Studio for reporting

This is a hands‑on, in‑person role in a fast‑paced, high‑growth environment. Candidates should be prepared to work approximately 60 hours per week across six days and thrive in a culture built on hard work, accountability, and opportunity.

Compensation
Salary range: $33,600 - $43,400, depending on experience. Eligible for performance bonus tied to website traffic growth, search engine performance, conversion optimization, ticket sales, and youth program enrollment.

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