Sales Strategy & Planning Manager

Position Summary / Objective
Join Riverside Natural Foods Ltd., a $300 million+ Canadian–based, family‑owned, and globally operating business committed to leaving the world better than we found it. As a B‑Corp certified, Triple‑Bottom Line company, we proudly manufacture nutritious, ‘better‑for‑you’ snacks such as MadeGood and GOOD TO GO. We value teamwork, humility, respect, ownership, adaptability, grit, and fun.

The Sales Strategy & Planning Manager supports the communication linkage between headquarters and field sales. They partner with the Director of Sales Planning & Strategy (DSPS) as well as brand marketing, trade marketing, operations, category management, finance, field sales and retail partners to understand needs and drive execution on channel marketing initiatives for the US Business.

The role is in a fast‑paced, creative environment; it offers an opportunity to be part of building a rapidly growing business while actively contributing towards strategy and execution. This role is on the US Commercial team, reporting directly to the Director, Sales Planning & Strategy, US.

Primary Responsibilities

Demonstrates and upholds Riverside’s Core Values

Assists with Annual Sales Planning Process for Field Sales

Helps support the Director of SPSS in development, communication, and execution of cross‑functional Annual Planning materials (Marketing, Innovation, Trade, Category Management, Operations, Finance)

Analyzes data to identify trends and opportunities, focusing on sales‑driven metrics such as distribution, shelving, merchandising & pricing

Works with HQ cross‑functional team and field sales to drive profitable growth on existing customers; scopes out and identifies opportunities with new customers

Has solid understanding of trade and category management to assess risks and opportunities across the US market

Helps develop category objectives and priorities—develops programs/execution tactics to achieve the objectives and priorities of the category and monitors the results of the programs with post‑event recap

Conducts weekly connect calls with all Tier1 Customer teams and bi‑weekly calls with Tier2 teams

Co‑ordinates and leads Monthly Sales Update share‑out to the US Sales Team and Leadership

Provides cross‑functional team with sales execution expertise as part of the new item commercialization process

Develops and maintains trackers to support key business initiatives for US Sales team—innovation, category review timing, display forecasting, special packs, etc.

Owns maintenance of SharePoint “Life Preserver” Site, updating sell decks, spec sheets, product images, etc. in advance of innovation launches

Co‑ordinates and manages Retail Tools for sales team (e.g., IRCs, POS, corrugate display, etc.)

Works closely with marketing and category management partners to ensure category stories and new item sell stories are created with a customer lens

Keeps the work atmosphere FUN by keeping it light and welcoming

Other responsibilities as assigned

Reporting Relationships
This position reports to the Director of Sales Planning & Strategy.

Education & Qualifications

Post‑secondary education in a related field (or equivalent education and experience)

3–5years’ related work experience, preferably in a CPG / Retail environment

Fundamental understanding of trade management and category management principles

Skills & Abilities

Excellent interpersonal and communication skills. A strong communicator who thrives in a fast‑paced environment, with excellent written and verbal communication skills

High energy, adaptable, self‑starter, able to change priorities as situations change

Ability to work independently with minimal supervision

Independent problem solver with good judgement

Strong ability to work under pressure to meet tight timelines

Strong attention to detail and ability to work with a high degree of accuracy

Team player with a positive attitude

Excellent planning, organising, multitasking and time‑management skills

Strong in problem analysis, decision making, and solution orientation

Proficient computer knowledge: Microsoft Office (Word, Excel, PowerPoint, Outlook)

Salary Range
$140,000 — $150,000 USD

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