Content Marketing and Communications Specialist, Enrollment Management

Kent State University is hiring a Content Marketing and Communications Specialist, Enrollment Management. This role involves creating engaging multi-channel marketing and communication content to support the university's enrollment goals, working closely with diverse stakeholders and using targeted CRM campaigns to reach segmented audiences.

Highlights

Create and edit content for email, SMS, web, social media, print, and video channels.

Develop editorial calendars and strategize content to engage prospective students, current students, and parents.

Use CRM software, specifically Slate, to personalize and target communications.

Collaborate with university colleges, divisions, departments, and the internal marketing team.

Analyze communication data and report effectiveness to stakeholders.

Manage a library of communication assets for Enrollment Management.

Bachelor’s degree in marketing, communications, journalism, public relations, English, or related field required.

Minimum two years of professional experience in marketing, communications, admissions, enrollment management, or writing.

Proficiency with email marketing platforms (Slate), CRM systems, and web content systems (Drupal).

Salary range: $52,232 to $53,790 annually.

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