Digital Marketing Coordinator

Description

Launch your marketing career with hands-on experience across every facet of modern digital marketing.

Colton RV & Marine

is looking for an ambitious early-career marketer who wants to learn every aspect of modern marketing. The

Digital Marketing Coordinator

will play a key role in managing website content and inventory listings, supporting SEO and AI-driven content creation, assisting with events and RV shows, and helping execute marketing operations across multiple locations.

This is an

in-person

role ideal for someone with a marketing or communications degree, strong writing skills, a natural comfort with technology, and a desire to grow their career in a fast-paced environment.

Key Responsibilities Include:
Website & Inventory Management

Review new inventory listings and verify information before publishing to the website

Upload, organize, and maintain web content

Monitor website accuracy and support a positive user experience

Content Marketing

Utilize technology and AI to create blog content with assistance for internal team members

Support ongoing SEO initiatives and website optimization across all websites

Event Marketing

Assist with marketing initiatives at shows and dealership events.

Support event setup, signage, promotional materials, and logistics, and engage with customers during events

Marketing Operations

Run daily store reports, cards, and broadcast to all of our locations to improve corporate communication

Assist in online profiles like Google My Business

View and analyze Google Analytics reports

Requirements
Education and Experience Qualifications:

Bachelor's or Associate's Degree in Marketing, Communications, Business, or related field is a plus.

0-3 years of marketing, communication, or digital marketing

Willingness to travel for events, shows, and dealership activities

Ability to manage multiple projects and deadlines in a fast-paced environment

Valid Driver's License

Knowledge, Skills, and Abilities:

Strong written and verbal communication skills

Proficiency with Microsoft Office and Google Workspace applications

Familiarity with AI tools such as ChatGPT or other content-generation platforms

Experience creating or managing a website, blog, social media account, or personal digital project preferred

Strong attention to detail and organizational skills

Ability to work independently and collaboratively within a team environment

Strong problem-solving and critical thinking skills

Customer-focused mindset with a positive and professional attitude

Benefits:

Competitive salary (commensurate with experience)

Health, dental, and vision insurance

401(k) with company match

Paid time off and holidays

Employee discounts on RVs, boats, parts, and services

Opportunities for advancement within a driven, growing company

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