Vice President of Field Marketing and Communications

Vice President of Field Marketing and Communications

The Vice President of Field Marketing and Communications will set goals and strategy, align resources and coach field staff through implementing key initiatives to maximize Alzheimer's Association Community marketing and communications efforts and ensure delivery of strategic goals. The person in this role will work closely with Home Office leadership and cross-pillar staff, as well as field leadership and marketing-communications staff to research and identify key gap areas and opportunities to increase efficiency and impact, lead development of campaigns, programs and resources to address these gaps and opportunities and roll out and track success of implementation nationwide. The Vice President will develop long-term and short-term marketing and communications strategies, problem-solve day-to-day needs, work cross-departmentally and manage internal and external stakeholders to build momentum and accelerate results.
The Vice President will have a unique viewpoint into all marketing and communications channels at the national and community level. Leveraging this viewpoint, this person plays a critical role in shaping and implementing organization-wide strategic marketing and communications, including issues planning, transfers of leadership, change management, etc., to ensure we achieve our growth potential while remaining a consistent and reliable presence in the community.
The ideal candidate will have a strong background in marketing, earned media, paid media and consumer campaign development at both the local and national levels. The candidate must also have a strong background in volunteer marketing and communications recruitment and development.
This position reports to the Chief Marketing Officer and can be based in the Association's Home Office in downtown Chicago or remotely within the lower 48 states of the US, with occasional travel as needed.
Essential job functions include regular interface with senior leadership for strategic planning and management of field goals and needs, partnering with all internal leaders and strategic marketing and communications experts to support mission delivery in communities, driving communication and connectivity between home office and field leadership and marketing and communications staff, analyzing enterprise-wide data to inform strategic recommendations for field execution, leading and managing territory marketing meetings comprised of field and home office marketing/communications staff, identifying and implementing opportunities for chapter marketing growth and capacity building, identifying and implementing opportunities for strategic marketing collaboration and partnerships across chapters and with home office marketing and communications teams, working with field marketing leaders to create plans that enable field staff and volunteers to maximize community marketing through effective volunteer recruitment and engagement and developing onboarding programs for both staff and volunteers, driving the strategy and execution of a volunteer field marketing and communications model, providing input in messaging, toolkits and leads trainings in support of nationwide field marketing and communications activities, surfacing, scaling and disseminating best practices from the field, developing and enforcing policies that support the integrity of the Alzheimer's Association brand throughout the Chapter network, responding to and problem-solving Chapter-level strategic, tactical and staffing challenges, fostering communication between chapters and home office staff, encouraging marketing/communications best practices nationwide, leading crisis communications in local markets as necessary, participating in hiring of any marketing communications field lead positions, leading onboarding for marketing communications staff, as well as Chapter Executives as necessary, serving as a resource to field leadership, working with leadership to set and hold field marketing accountable for strategic goals and monitoring, measuring, evaluating and reporting performance.
Other duties and responsibilities include building and maintaining positive working relationships with chapter staff and volunteers, leading in an innovative, customer-focused environment, developing and delivering project updates and presentations for various audiences, working with staff to ensure all business activity needs are met, managing stakeholder relationships with all internal and external parties.
Minimum requirements include a Bachelor's degree in Marketing or a related field, 15+ years of combined, progressive experience leading marketing / communications efforts at both the local and national level, including leading advertising campaigns, implementing social marketing promotions, developing relationships with reporters and editors, consumer marketing implementation, project management, strategic planning, excellent creative problem solving, communications, presentation and interpersonal skills, ability to lead and motivate, especially with staff in matrix reporting relationships and influence without direct authority, high degree of computer literacy, ability and willingness to travel up to 20%, including some overnight travel, ability and willingness to work occasional evenings/weekends as needed for the role.