Social Media Manager

Social Media Manager

Competitive pay, a 401(k) plan, extensive paid technical and on‑the‑job training, tuition reimbursement for full‑time and part‑time employees (minimum 30 hours per week).
Responsibilities

Own the social media content calendar and lead hands‑on content creation across all platforms, including writing captions, scripting short‑form video, and directing or producing assets independently or with agency partners; manage user‑generated content strategy to include contests.
Champion social‑first creative innovation, working with copywriters and designers to ensure content is engaging and stops people in their scroll.
Monitor social media keywords, trends, and user engagement and suggest content optimization.
Develop and manage social media KPIs, monthly reporting and data for senior management presentations, and demonstrate how data informs the evolution of strategy.
Stay on top of social trends and changes to platforms.
Collaborate with Marketing, Sales, Product Development, Compliance, external partners and agency teams on social content to drive growth of branded social media platforms.
Manage social media response processes and social care team members to ensure a best‑in‑class member experience.
Ensure social media policies and procedures align with financial rules and regulations governing the credit union.
Participate in on‑site activation events as needed.
Represent VyStar as a key social ambassador between internal departments and external partners, developing and executing a comprehensive social strategy that builds reputation.
Act in the risk oversight role, proactively identifying, assessing, managing, and reporting risks within the domain of work to support a healthy risk culture and compliance with regulatory mandates.
Qualifications

Education: BS degree in Marketing, Communication, or relevant experience.
Experience: 7+ years of marketing experience, including 6+ years supporting social marketing programs (organic content, social care/response, paid promotion) across Facebook, Instagram, Twitter, LinkedIn, Pinterest, TikTok, YouTube; 3+ years managing social media content and engagement, measurement and listening through Sprinklr, HubSpot, Chatmeter; 3+ years providing customer support through social platforms.
Knowledge, Skills & Abilities: extensive knowledge of social media marketing tools (Sprinklr, HubSpot, Chatmeter), strong quantitative and analytical skills, deep understanding of SEO, web traffic metrics, social media KPIs; excellent writing and customer service skills; ability to network with industry professionals and influencers; constructive feedback; hands‑on content creation, photography and video production skills; critical thinker; interpersonal skills; effective listener and communicator; multitasking; strong leadership, negotiation, and talent development; positive outlook; responsive to stakeholders; successful record leading projects in a fast‑paced environment.
Technical Proficiency: Advanced PowerPoint, Excel; project management tools (Adobe Workfront, SharePoint, Microsoft Teams); content creation and design tools (Adobe Creative Cloud, Adobe Express, Canva, CapCut); deep knowledge of platform‑specific best practices (format, aspect ratio, caption length, hashtag strategy, posting cadence, native features such as Reels, Stories, Carousels, TikTok Trends).
Soft Skills: exemplary attitude, behavior, work ethic, and ability to set an example; strong communication and negotiation skills; ability to present to senior management.

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