Marketing Planning Coordinator

Marketing Planning Coordinator

As a Marketing Planning Coordinator, you will play a crucial role in supporting our strategic marketing planning efforts and ensuring the smooth execution of various campaigns and initiatives. Your main responsibilities involve collaborating with the Category Marketing Planning Manager, merchants, and vendors to execute promotions, marketing assets, and events for Rural King product categories and brands.
Ensure accurate and timely execution of promotions across marketing channels.
Manage co-op activities, including coordinating with vendors and partners to maximize marketing support and funding opportunities.
Ensure compliance with co-op guidelines and requirements.
Partner with Purchasing on co-op initiatives.
Assist in new store marketing initiatives.
Coordinate logistics, promotional materials, and communication related to these activities.
Responsible for event coordination with duties to include but not limit to the following: experience in event batch creation, sign creation and proofing, event proofing and testing and managing special event sales and promotions.
Actively participate in learning initiatives offered such as training programs, workshops, and webinars. Leverage these opportunities to acquire new knowledge, refine existing skills, and stay current on the latest developments.
Provide friendly, proactive, and professional internal and external support to others, assisting with inquiries, concerns, and issues promptly and effectively.
Demonstrate behaviors that exemplify Rural King's Values: People First, Integrity, Attitude, Initiative, Teamwork, Accountability, and Continuous Improvement.
Assist with collection and documentation of invoices related to sponsorships and donations.
Manage sponsorships, events, fair participations and donations.
Serve as a point of contact for store communication, including answering store emails and addressing inquiries or concerns promptly related to sponsorships, events, fairs and donations.
Assist with the accounts payable team to code and process marketing-related invoices.
Ability to travel to events and represent Rural King appropriately.
Coordinate and partner with correct parties for major event promotions.
Support the marketing team with various activities, such as coordinating events, conducting market research, and assisting in the development of marketing strategies.
Collaborate with the marketing team to identify potential sponsorship opportunities at local fairs within our target markets.
Assist in establishing relationships with fair organizers, negotiating sponsorship agreements, and ensuring proper branding and visibility at sponsored events.
Track sponsorship deliverables and provide post-event analysis to evaluate the effectiveness of each sponsorship.
Perform other duties as assigned.
Supervisory Responsibilities None
Qualifications

At least 1 year of marketing experience and bachelor's degree or equivalent combination of experience and education.
Prior experience in marketing operations, marketing coordination, or a similar role is preferred.
Strong attention to detail and organizational skills.
Excellent communication, interpersonal skills, and customer service skills.
Ability to prioritize tasks, meet deadlines, and work efficiently in a fast-paced environment.
Proficient with Microsoft Office Suite or related software.
Demonstrated behaviors must reflect integrity, professionalism, and confidentiality.
Physical Requirements

Ability to maintain a seated or standing position for extended durations.
Capability to lift 15 pounds periodically.
Able to navigate and access all facilities.
Skill to effectively communicate verbally with others, both in-person and via electronic devices.
Close vision for computer-related tasks.
Reasonable accommodations may be made to enable individuals with disabilities to perform essential job functions.
The pay range for this position is $17.25 - $21.10 per hour and is bonus eligible. Exact compensation is determined by factors such as relevant geographic location, education, certifications, experience, job level, shift, and organizational needs. Eligible associates may also receive overtime pay in compliance with applicable laws.