Lead Graphic Designer, Digital Marketing Job at Clark Associates in New York

Lead Graphic Designer, Digital Marketing

The Lead Graphic Designer, Digital Marketing is a senior individual contributor who elevates the quality and consistency of digital marketing design across the team. This role does not carry direct management responsibilities — there are no direct reports, performance reviews, or hiring duties attached to it.
What sets this role apart is scope and influence. The Graphic Design Lead owns the most complex digital marketing projects, sets the art direction standard for the channel, mentors peer designers, and represents the Design team in cross-functional conversations with Marketing and channel partners. This person leads through example, expertise, and initiative — not title.
This person thrives in a fast-paced, high-volume environment and brings both strong design craft and an understanding of how digital assets perform across platforms.
Job Location

Remote: Legal residents of one of the following states: AK, AL, AR, AZ, CT, DE, FL, GA, IA, ID, IN, KS, KY, LA, MD, ME, MI, MN, MO, MS, MT, NC, ND, NE, NH, NM, NV, OH, OK, PA, SC, SD, TN, TX, UT, VA, VT, WI, WV, or WY
We only accept W-2 candidates, H-1B sponsorship is not available.
Responsibilities

Brand Campaign & Art Direction
Concept and develop big-idea brand campaigns three times throughout the year
Lead the team through the execution of each campaign idea across all channels
Set the art direction standard for campaigns and digital assets, reviewing peer work at key stages with clear, actionable feedback
Apply and uphold brand guidelines across all digital touchpoints
Ensure visual consistency across campaigns, channels, and asset types
Contribute to the evolution of digital design standards and templates
Cross-Functional Collaboration
Partner with Email Marketing, Paid Media, and Content teams to deliver assets on deadline
Collaborate with copywriters to ensure cohesive visual and messaging alignment
Translate campaign briefs and marketing objectives into clear art direction for the design team
Present concepts and gather feedback from stakeholders efficiently
Represent the Design team in cross-functional campaign planning meetings and advocate for quality and realistic production timelines
Digital Asset Production
Design and produce high-volume digital assets including brand campaigns, email campaigns, web banner ads, homepage banners, landing pages, and video graphics
Build and maintain scalable email templates that perform across devices and email clients
Create static and animated web banner ads sized for various placements and platforms
Design homepage and promotional banners that balance brand aesthetics with conversion goals
Produce landing page layouts optimized for user experience and campaign performance
Develop motion graphics and video graphic assets for digital advertising and social channels
Informal Mentorship & Peer Development
Act as the go-to resource for designers on digital best practices, platform specs, and art direction questions
Share knowledge proactively through desk reviews, design critiques, and documentation of digital standards
Help peer designers strengthen their craft in areas specific to digital marketing — motion graphics, responsive design, and conversion-focused layout
Model a high standard of digital design quality and channel expertise for the broader team
Process & File Management
Manage organized, production-ready files and asset libraries
Follow and enforce naming conventions, versioning, and handoff processes across the team
Identify opportunities to templatize recurring asset types to improve team efficiency
Keep the team current on evolving platform requirements, digital design trends, and emerging tools
Physical Requirements

Work is performed while sitting/standing and interfacing with a personal computer.
Requires the ability to communicate effectively using speech, vision, and hearing.
Requires the regular use of hands for simple grasping and fine manipulations.
Requires occasional bending, squatting, crawling, climbing, and reaching.
Requires the ability to occasionally lift, carry, push, or pull medium weights, up to 50lbs.
Qualifications

Experience

Required Skills & Qualifications:
7+ years of graphic design experience with a strong focus on digital marketing design
Expert proficiency in Adobe Creative Suite and Figma
Deep experience designing across email, web banners, homepage banners, landing pages, and video/motion graphics
Proven ability to concept and lead the execution of big-idea brand campaigns across channels
Strong working knowledge of digital platform specifications, file formats, and asset optimization
Proven ability to set art direction and give constructive design feedback that improves peers' work
Familiarity with HTML/CSS email design
Familiarity with web design principles, UX considerations, and conversion-focused design
Strong communication skills — able to influence without authority and build alignment across Marketing and Design teams
High initiative and accountability: identifies what needs to be done and does it without being asked
Experience in e-commerce or retail environments preferred
Education

This role does not require a degree. We value relevant skills and experience and alignment with our core values above all else.
Desired Traits & Skills

Join Webstaurantstore's Design team in a role where your digital expertise and art direction make the whole team better. If you are energized by setting the creative bar, leading big campaigns, and owning work that reaches millions of customers — this is the role for you.
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