Marketing Manager
- Location: Short Hills, NJ (On-site)
- Compensation: $55,000 – $65,000 per year (commensurate with experience)
The Opportunity
PrideStaff is seeking a high-level Marketing Manager to lead and scale a premier luxury real estate group in New Jersey. This is not a "post on Instagram" role—this is a strategic growth position focused on brand expansion, lead generation, and market dominance across New Jersey’s most competitive luxury markets.
The ideal candidate will be responsible for building, executing, and scaling a marketing machine that directly drives listings, attracts top-tier talent, and elevates the organization's brand to new heights.
Key Responsibilities
Brand Growth & Strategy
- Develop and execute a comprehensive marketing strategy aligned with the firm's 2.0 expansion goals.
- Elevate brand positioning across all platforms (digital, print, social, and local presence).
- Ensure consistent, luxury-level branding across all touchpoints.
Lead Generation & Business Development
- Create and manage campaigns designed to generate high-quality seller and buyer leads.
- Build funnels for off-market sellers, cash buyers, and listing acquisition.
- Oversee digital advertising (Google, Meta, display ads) and optimize for ROI.
Listing Promotion & Creative Direction
- Oversee the creation of all listing marketing materials (print, digital, video, social).
- Ensure every property is marketed at a magazine-quality, luxury standard.
- Manage vendors for photography, video, drone, and staging coordination.
Digital & Systems Management
- Manage website performance, SEO, and landing pages.
- Oversee CRM integration (Follow Up Boss or similar) and automated lead flow.
- Implement systems for lead nurturing and conversion.
Leadership & Analytics
- Manage and oversee the marketing team, external vendors, and creative partners.
- Provide weekly/monthly reporting on KPIs and clear growth metrics.
- Train and support agents on personal branding and marketing strategies.
Who You Are
- A Strategic Visionary: You have a strong execution mindset and don't just plan—you do.
- Industry Expert: You have proven experience in marketing within real estate or luxury brand environments.
- Data-Driven: You are results-oriented and rely on metrics to scale what works.
- Design-Centric: You have a sharp eye for luxury branding and high-end aesthetics.
- A Leader: You take initiative, own your department, and thrive in a fast-paced environment.
What Success Looks Like
- Increased listing volume and a steady stream of inbound seller leads.
- A dominant brand presence in target markets (Short Hills, Westfield, Scotch Plains, Harding, etc.).
- High-converting marketing systems that run like a well-oiled machine.
- Elevated, consistent, and world-class presentation across all platforms.
Requirements
- Experience: 3+ years of marketing experience (Real Estate experience highly preferred).
- Technical Proficiency: Strong background in digital ads, CRM systems, and campaign tracking.
- Digital Mastery: Deep understanding of social media algorithms, branding, and content strategy.
- Management: Ability to manage multiple high-level projects and creative teams simultaneously.
Apply today to take the next step in your marketing career with a market leader.