Content Writer - Family Specialist

To support a growing startup focused on family organization, the part-time hourly Content Writer - Family Specialist will create empathetic and actionable content across various platforms, including emails, guides, and social media, while collaborating closely with the founding team.
Key responsibilities

Write and edit lifecycle, onboarding, and engagement emails to enhance user retention
Develop long-form guides and draft social media captions that resonate with busy parents
Translate internal ideas into polished, publish-ready content reflecting a nuanced understanding of family dynamics and mental load

Required qualifications

Proven experience in content writing, particularly in consumer, parenting, or family-focused brands
Strong ability to replicate brand voice and tone in written content
Exceptional skills in email marketing and lifecycle content creation
Deep understanding of modern family dynamics, including the invisible labor of household management
Experience with conversion-focused writing and familiarity with SEO content best practices