Marketing Coordinator

The Marketing Coordinator is a key contributor to the success of enterprise marketing initiatives. This position supports the Marketing team in its efforts to drive brand awareness, new sales, client satisfaction, member engagement and employee engagement through a variety of initiatives. This is a hands-on role and the candidate must be able to adeptly maneuver between disparate marketing projects and coordinating a wide variety of events and activities. This position has broad areas of responsibility and will work cross-functionally across the organization.

Primary Responsibilities
Conferences and Memberships

Support tradeshow execution across the enterprise – register attendees, booth coordination, develop briefs, etc.

Research and suggest appropriate conferences for consideration. Build productive relationships across industry stakeholders

Vendor management – booth assets and giveaways

Support pre- and post-show communications to build awareness of company presence

Manage corporate memberships to receive maximum value of benefits

Member Communications

Support new plan open enrollment, health fairs and plan meetings

Assist with the creation of member materials

Coordinate member mailings with print vendor(s)

Update flyers, letters and powerpoints in accordance with brand standards

Customize existing materials with client-specific details

Generate ideas for promoting our tools and programs to members

Support timely completion of internal requests to the member communication inbox

Support internal training, resource materials and collateral for member initiatives

Digital Marketing

Support enterprise website updates in a timely and accurate manner

Manage online presence by monitoring web properties and submissions forms

Create and maintain a variety of surveys using Survey Monkey (or similar platform)

Support social media strategy, including researching new ideas for monthly calendar and content for posts

Support creative development for social media or websites

Execute marketing campaigns to help retain clients and win new business

Support other digital marketing campaigns as needed

Marketing Operations

Manage online store for business cards, stationery, collateral and promotional item ordering

Maintain promotional item inventory; research and recommend new options

Maintain internal SharePoint site(s)

Manage department invoice processing and credit card reconciliation

Support other marketing initiatives as needed

Education and Experience

Bachelor’s degree in Marketing, Communications, Business or related field

1-3 years’ experience in marketing or related field

B2B marketing experience preferred

Healthcare, PBM or life sciences experience a plus

Basic user of Adobe Creative Suite (strongly preferred)

Knowledge, Skills and Abilities

Strong computer skills in Word, PowerPoint, and Excel

Experience using SalesForce (or other CRM)

Experience using WordPress (or other content management systems)

Experience with marketing automation platforms (Pardot, Marketing Cloud, Mail Chimp, etc.)

Ability to communicate effectively, both verbally and in writing

Exhibit great creativity and resourcefulness and good problem-solving skills

Must be able to handle a wide work variety and work in a fast-paced environment

Must be a detail-oriented, organized, self-starter and have an ability to prioritize workload

Willingness to travel up to 10% of the time

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