SEO / GEO Analyst

Job Description

The SEO/GEO Specialist plays a key role in expanding organic reach, boosting site visibility, and developing content that resonates across markets. Reporting to the Search & AI Optimization Manager, this role is responsible for executing the SEO & GEO content strategy—including keyword research, internal and off‑site content creation, and optimization. This work directly impacts brand awareness, traffic growth, and lead generation.

The SEO/GEO Specialist is a versatile strategist who thrives in both analytical and creative spaces, is comfortable producing and reviewing content, and is excited about scaling impact through a content‑driven SEO strategy.

Leverage generative and agentic AI tools to streamline content creation and enhance reporting workflows.

Conduct keyword research and gap analysis to identify and prioritize SEO content opportunities.

Measure and report SEO performance, including keyword rankings, page traffic, CTR, and conversions using tools like GA4, Search Console, and SEMrush.

Stay current with SEO trends, Google algorithm updates, and best practices to ensure content and strategy remain competitive.

We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com. To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/.

Skills and Requirements

3–7+ years of experience in SEO, content strategy, or organic growth

Strong understanding of Technical SEO fundamentals

Strong understanding of Content strategy and keyword/intent mapping

Strong understanding of Evolving search landscape (AI search, zero‑click behavior, entity‑based search)

Experience creating or managing high‑performing content programs

Familiarity with structured data, schema, and semantic SEO principles

Analytical mindset with the ability to tie work to business outcomes

Clear communicator who can translate complex search concepts into actionable plans

Experience optimizing for AI platforms (ChatGPT, Perplexity, Gemini, etc.)

Background in B2B, lead generation, or performance marketing environments

Experience with CRO or conversion‑focused content

Familiarity with APIs, automation, or programmatic SEO approaches

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