The Role
You’ll be the technical owner of our marketing website and the systems that connect it to the rest of our business. That means everything from shipping a new landing page in Webflow on a Tuesday afternoon, to wiring up a HubSpot workflow that routes a qualified lead to the right intake specialist, to instrumenting analytics so we actually know what’s working.
This is a hands‑on role for someone who is equally comfortable in a Webflow Designer canvas, a Google Analytics property, and a JavaScript snippet inside a tag. You’ll work closely with our growth, marketing, and engineering teams, and report into the technology organization.
Responsibilities
- Own day‑to‑day development, maintenance, and evolution of the Alder marketing site in Webflow—including the CMS, structured content, components, and design system.
- Build and ship new landing pages, campaign microsites, and content templates in partnership with marketing and design.
- Implement and maintain our marketing technology stack: Google Analytics 4, Google Tag Manager, HubSpot (forms, workflows, lifecycle stages), and on‑site chat/booking tools.
- Set up and maintain event tracking, conversion goals so the team can make decisions from real data.
- Integrate the marketing site with downstream systems—HubSpot CRM, our product, and third‑party tools—using webhooks and APIs.
- Run on‑page A/B tests and conversion experiments; partner with growth on hypotheses and post‑test analysis.
- Handle technical SEO: site structure, schema markup, page speed, Core Web Vitals, sitemap and canonical hygiene.
- Set up and manage on‑site chatbots and conversational tools (Intercom, HubSpot Chat, or similar) including routing logic and handoff to humans.
- Keep the site fast, accessible (WCAG AA), and on‑brand.
Required Skills / Experiences
- 4+ years of professional experience building and maintaining marketing websites.
- Good Webflow proficiency desired—shipped non‑trivial sites, used the CMS for structured content, and know when to drop into custom code versus staying within the visual builder.
- Solid HTML, CSS, and modern JavaScript fundamentals. Can read a snippet, write one from scratch, and debug what’s breaking in production.
- Hands‑on experience with the growth/marketing tech stack: Google Analytics 4, Google Tag Manager, and at least one major marketing automation platform (HubSpot strongly preferred).
- Experience setting up and instrumenting conversion tracking, A/B tests, and analytics dashboards—not just installing scripts, but knowing what to measure and why.
- Experience with at least one chatbot or conversational platform (Drift, Intercom, HubSpot Chat, Zendesk, or similar).
- Comfort with APIs, webhooks, and basic integrations between marketing tools.
- A growth mindset: cares about conversion rates, funnel metrics, and what actually moves the business—not just shipping the page.
- Clear written communication. Can explain technical trade‑offs to a marketer and brand trade‑offs to an engineer.
Nice To Have
- Experience with the React ecosystem (Next.js, Gatsby, or similar) — useful as parts of our marketing surface evolve.
- Familiarity with one or more headless CMSs (Contentful, Sanity, Strapi) in addition to Webflow CMS.
- SEO chops beyond the technical basics—keyword research, content strategy collaboration, schema strategy.
- Familiarity with privacy and consent tooling (cookie banners, GDPR/CCPA‑aware analytics setups).
Why Work at Alder?
At Alder, we value our team as our greatest asset. We offer a supportive, mission‑driven work environment where your contributions make a meaningful impact every day.
Our Comprehensive Benefits And Employee Perks Include
- Competitive compensation
- Flexible work schedules and hybrid work opportunities
- Health, dental, and vision insurance
- Professional development support and continuing education reimbursement
- A collaborative, inclusive culture focused on employee well‑being and growth
In accordance with the Massachusetts Pay Transparency Act, the expected pay range for this position is $135,000–$160,000 annually. Actual compensation may vary based on factors such as licensure, years of experience, and other relevant qualifications.
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