Job Description
Primary Function of Position
Intuitive is seeking a strategic and experienced marketing leader to join our Global Marketing and Insights team as Senior Marketing Manager – Fluorescence Imaging Agents. This role is responsible for leading the global marketing strategy, positioning, and go-to-market execution for Intuitive’s portfolio of fluorescence imaging agents used in da Vinci surgery. The ideal candidate brings deep experience in pharmaceutical marketing, combined with a strong understanding of surgical workflows and hospital environments. This individual will play a critical role in translating clinical evidence and product capabilities into compelling, compliant, and customer‑centric narratives that drive awareness, adoption, and appropriate use of imaging agents across surgical specialties and geographies. This role will work cross‑functionally with Product Management, Medical Affairs, Market Access, Clinical, Regulatory, and Commercial teams to ensure marketing strategies are aligned with clinical value, formulary dynamics, and launch readiness. The position is instrumental in supporting product launches, lifecycle management, and sustained growth of fluorescence‑enabled surgical solutions.
Essential Job Duties
- Marketing Strategy and Go-to-Market Leadership
- Lead the development and execution of global marketing strategies for fluorescence imaging agents, from pre‑launch through commercialization and lifecycle management.
- Define product positioning, value propositions, and segmentation strategies that resonate with surgeons, pharmacists, hospital decision‑makers, administrators and patients.
- Translate clinical, safety, and economic evidence into clear, compliant messaging that supports adoption and appropriate use.
- Partner with regional commercial teams to adapt global strategies into locally relevant execution plans.
- Messaging, Content, and Campaign Development
- Develop customer‑centric messaging frameworks that articulate the clinical value of fluorescence imaging agents within surgical workflows.
- Lead the creation of global marketing content and commercial assets, including core messaging, visual aids, digital content, training materials, and launch toolkits.
- Ensure all materials align with regulatory, legal, and medical requirements for pharmaceutical promotion.
- Support integrated marketing campaigns across digital, field, educational, and congress channels.
- Evidence Generation and Product Positioning
- Partner with Medical Affairs, Clinical, HEOR, and Market Access teams to inform evidence generation strategies that strengthen product positioning and support formulary adoption.
- Translate clinical trial data, real‑world evidence, and health economic insights into marketing claims and proof points.
- Monitor the competitive landscape, emerging technologies, and evolving standards of care to maintain differentiation and relevance.
- Cross‑Functional Collaboration and Launch Excellence
- Work closely with Product Management to align marketing strategies with product roadmaps and future innovation.
- Collaborate with Market Access and P&T engagement teams to ensure marketing narratives support formulary review and hospital adoption.
- Support launch planning and readiness activities, including internal training, sales enablement, and performance tracking.
- Provide structured customer and field insights back to internal teams to inform strategy and execution.