Job Details
Level: Senior
Location: Richmond, VA 23225
Vice President of Sales & Marketing
Overview
Lead the high‑impact commercial organization, centering operations in Richmond with minimal travel. Oversee Sales, Marketing, and Revenue Strategy across a growing portfolio and partner directly with executive leadership on portfolio strategy, acquisitions, and repositioning.
Responsibilities
Combine Sales, Marketing, and Revenue Strategy into a single aligned system to outperform the market.
- Define competitive positioning, investment focus, and growth strategy.
- Partner with Revenue Management to drive pricing, segmentation, and demand strategy maximizing profitability.
- Lead modern, data‑driven marketing to increase direct demand, improve ROI, and strengthen brand presence.
- Create clarity, accountability, and performance across the sales organization—from account strategy to execution.
- Build and maintain a strong, stable bench of talent ready to scale with the company.
Year One Success
- Drive measurable RevPAR Index growth across the portfolio.
- Establish a clear, consistent commercial rhythm across all properties.
- Align sales leaders, increase accountability, and raise performance levels.
- Make marketing sharper—driving demand, not just activity.
Qualifications
Experience:
- Led multi‑property or portfolio commercial teams.
- Delivered real revenue growth and market share gains.
- Worked within major hotel brands (Hilton, Marriott, Hyatt, IHG).
- Built teams that people actually want to stay on.
Skills & attributes:
- Think like an owner and execute like an operator.
- Zoom out to strategy while zooming in to details when needed.
- Build trust quickly and develop strong leaders.
- Use data to inform decisions while leading with clarity and conviction.
Why Shamin
- One of the largest hotel owner‑operators in the country.
- Known for award‑winning hotels and strong brand partnerships.
- Culture rooted in Team Up, Own It, Passionately Serve.
- Leadership team with exceptional tenure and continuity.
- Portfolio continuing to grow through thoughtful, community‑impacting development.
Location & Relocation
Richmond, Virginia (HQ‑based). Relocation support available.
Final Thought
It’s not a plug‑and‑play role. It’s a role for someone who wants to build, elevate, and leave a mark while being part of a company that is growing, evolving, and grounded in something real.
#J-18808-Ljbffr