Purpose
Responsible for coordinating and executing internal and external communications and marketing activities for the City. This includes assisting with marketing plans; producing digital and print content; coordinating social media; supporting media relations activities; maintaining website content; and ensuring consistent use of the City brand. Provides routine marketing support to internal departments and assists with public education and outreach initiatives.
Essential Job Functions and Responsibilities
- Assists in implementing the City’s marketing and communication strategies, including social media, website updates, public relations materials, and branding.
- Produces content for a variety of digital and printed communication channels.
- Coordinates advertising and public education materials in support of departmental initiatives and City priorities.
- Consults with City staff to create, revise, and update web content; conducts regular reviews of assigned website pages to ensure accuracy and relevance.
- Supports the City’s Public Information functions by preparing written materials, routine media responses, and public information updates.
- Participates in outreach communications and provides presentations to community groups as needed.
- Ensures consistent application of the City brand and logo across materials.
- Provides input for the departmental budget and monitors assigned project expenditures.
Additional Duties
- Performs other duties as assigned.
Auxiliary Expectations
- Excellent customer relations practices.
- Follow all City safety rules and operating procedures.
- Follow record retention laws for all paperwork.
- Maintain proficiency by attending trainings, meetings, and networking.
- Make use of available resources to stay informed of regulations affecting responsibilities.
- Practice courtesy and maintain good working relationships.
Minimum Qualifications
- Bachelor’s Degree in Marketing, Communications, Public Relations, Business Administration or related field.
- Two (2) to four (4) years of experience in marketing or a related field.
- Equivalent combinations accepted.
Knowledge, Skills, Abilities
- Knowledge of supervisory principles for small teams.
- Knowledge of writing and design principles.
- Knowledge of digital media formats.
- Knowledge of journalism and English usage.
- Knowledge of marketing.
- Skilled in organizing projects.
- Skilled in communication.
- Skilled in judgment and analysis.
- Skilled in software.
Conditions
- Valid driver’s license.
- Background checks.
Preferences
- Experience with Microsoft and Adobe products.