Overview
The Content Strategy Director will provide leadership and guidance on content strategy efforts across multiple project teams to achieve client business goals through maximizing the commercial impact of content. As the most senior content strategy representative, the director is responsible for the overall quality of content strategy work in the business unit.
The director will be called upon to lead content strategy efforts on more complex and challenging projects providing strategic direction and process implementation on a variety of digital experience development projects. Directors will work closely with clients to determine the content effort for projects, ensuring necessary content is sourced or generated. A professional communicator capable of grasping communication challenges and devising editorial solutions, the director has a well‑rounded knowledge of digital, as well as thorough familiarity with leading trends in usability, search engine optimization and content marketing.
As a usability expert, the strategist will be deeply involved in the content development and distribution process from outset to completion.
Responsibilities
- Ensure overall quality of content strategy work on all projects and accounts.
- Build strategies for developing, implementing and managing compelling and well‑organized content based on a thorough understanding of business objectives, user needs and industry best practices.
- Analyze and assess clients’ digital content.
- Develop distribution plans for positioning content across multiple channels to drive desired business results.
- Draft content publication and migration workflows, content models and governance plans.
- Produce all content strategy deliverables including content audits, gap analyses, taxonomies, metadata frameworks, style guides and page tables.
- Produce content classification and tagging systems.
- Collaborate with Creative Team members to determine the conceptual and copy direction of online initiatives, setting guidelines for the editorial tone, style, and voice of all content.
- Collaborate on site navigation and content organization.
- Work with clients to enhance, edit and reformat legacy and newly created content.
- Develop and share expertise on client products and services.
- Collaborate on content and site navigation labels.
- Interact with project teams to understand business objectives and audience demographics.
- Develop content indexes and mapping documentation for the new experience.
- Articulate the value of content strategy to existing and new clients.
Requirements
- Demonstrated ability to lead content strategy across the entire web development process.
- A degree or diploma in library science, journalism, communications, English or a related field.
- Background in researching, writing and some project management.
- 6-10 years of marketing/communications experience in a web‑focused company or agency.
- Understanding of content management systems and strategies.
- Ability to clearly and concisely communicate complex or demanding subject matter, verbally or in written form.
Benefits
- Global maternity and parental leave.
- Competitive benefits packages.
- Vacation, compassionate leave, personal/sick days, and flex days.
- Access to online services for families and new parents.
- Early dismissal Fridays (off at 3:00 PM local time every Friday).
- 13 affinity groups.
- Internal learning and development programs.
- Enterprise‑wide employee discounts.
Equal Employment Opportunity
Critical Mass is an equal‑opportunity employer. The company uses artificial intelligence in the recruitment process to enhance job postings, filter keywords during the review of prospective candidates, and, in some cases, transcribe interviews. Human review remains central to the process, and all hiring decisions are ultimately made by our team.
Applicants will not be contacted via Facebook Messenger, WhatsApp, Google Hangouts or other messaging apps. All communications will come from official email addresses with domains criticalmass.com, omc.comand.us, or greenhouse‑mail.io.
We do not provide money or technology to work for our company. If a candidate believes they have been scammed, they should contact local consumer protection authorities.
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