Who we are
Geotab is a global leader in IoT and connected transportation and certified "Great Place to Work." We are a company of diverse and talented individuals who help businesses grow and succeed, and increase the safety and sustainability of our communities.
Who you are
Geotab is seeking an Associate Vice President, Brand who will be responsible for defining and evolving Geotab's global brand strategy, positioning architecture, and visual identity – connecting brand equity to measurable business outcomes across all markets and sub-brands. If you love building bold brand narratives, leading world-class creative teams, and shaping how a global industry leader shows up in the market – we would love to hear from you!
What you'll do
As an Associate Vice President, Brand, your key responsibilities will include defining and evolving Geotab's global brand strategy, positioning, and visual identity across all markets and sub-brands; overseeing the internal creative studio and managing external agency relationships to ensure consistent production of world-class campaigns, content, and design on-brand and aligned with business objectives; developing brand standards and governance frameworks across all go-to-market touchpoints; monitoring cultural trends and competitive dynamics to inform brand evolution; managing the brand budget with clear ROI metrics that link brand equity to long-term business value; and working closely with Communications, Regional leadership, Revenue Generation, and Product Marketing to adapt brand and sub-brand strategy for regional and segment-specific needs.
How you'll make an impact
- Define and lead Geotab's global brand strategy, positioning architecture, voice, and visual identity across all markets and sub-brands.
- Oversee the internal creative studio and external agency relationships to enable world-class campaigns, content, and design that are on-brand and aligned with business objectives.
- Partner with Communications, Regional leadership, Revenue Generation, and Product Marketing to adapt brand and sub-brand strategy for regional and segment-specific needs.
- Lead and develop a team of designers, writers, and campaign managers, fostering a culture of creative excellence and psychological safety; oversee performance management, coaching, and career development for three direct reports and their respective teams.
- Monitor cultural trends, market shifts, and competitive dynamics to inform brand evolution and maintain Geotab's position as a thought leader in telematics and fleet management.
- Manage the brand budget, establishing clear ROI metrics that link brand equity to long-term business value and demand generation outcomes.
- Develop and maintain brand standards and governance frameworks to ensure consistency across all go-to-market touchpoints, including experience, messaging, and campaigns.
What you'll bring to the role
- Ability to translate business goals into a differentiated, long-term brand strategy that drives market positioning and category leadership.
- Proven ability to lead multidisciplinary creative teams and agency partners, maintaining high standards of creative excellence while ensuring on-brand execution at scale.
- Ability to leverage data and market insights to inform brand decisions and measure the impact of brand investments on business outcomes.
- Exceptional ability to partner across functions (Communications, Product Marketing, Revenue Generation, Regional teams) and influence without direct authority.
- Outstanding verbal and written communication skills; ability to present and defend brand strategy to senior leadership and external audiences.
- Skilled in coaching, mentoring, and developing diverse teams; demonstrated ability to build high-performing, psychologically safe team cultures.
- Experience managing multi-million dollar budgets with a focus on measurable outcomes and long-term brand equity.
Why job seekers choose Geotab
- Flex working arrangements
- Home office reimbursement program
- Baby bonus & parental leave top up program
- Online learning and networking opportunities
- Electric vehicle purchase incentive program
- Competitive medical and dental benefits
- Retirement savings program
*The above are offered to full-time permanent employees only
How we work
Geotab has adopted a flexible hybrid working model. Employees are encouraged to work in the office or from home, using cloud-based applications and collaboration tools. Work-life balance is promoted with online social events, chat rooms, and gatherings. For remote work, reliable internet connection is required. Geotab verifies candidates' eligibility to work in the United States through E-Verify, an internet-based system operated by U.S. Citizen and Immigration Services.
Other employment statements
Geotab will not discharge or, in any other manner, discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. Employees who have access to the compensation information of others as part of essential job functions cannot disclose it to individuals without such access unless required by law or official investigation. Geotab is committed to accommodating people with disabilities during the recruitment, assessment, and employment processes, and will consider accessibility needs in performance management, career development, training, and redeployment. For more information about diversity and inclusion, contact Geotab provides equal employment opportunities to all employees and applicants without regard to race, color, religion, sex, national origin, age, disability, or genetics. Geotab complies with applicable state and local laws governing nondiscrimination. Geotab expressly prohibits workplace harassment or discrimination on the basis of race, color, religion, gender, sexual orientation, gender identity, or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with employee performance may result in discipline up to and including discharge. Contact our EEO officer, Klaus Boeckers, at For more details, view a copy of the EEOC's Know Your Rights poster. By applying to Geotab you acknowledge Geotab's collection, use, and disclosure of your personal data in accordance with our Privacy Policy. Click here to read our Privacy Notice.
Application notes
Please note: Geotab does not accept agency resumes and is not responsible for any fees related to unsolicited resumes. Please do not forward resumes to Geotab employees.
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