Director, Marketing Strategy – Enterprise Fleet Management
As we continue to build a team who drives us forward, Enterprise's Global Marketing Department is excited to announce the opening of this role. The Marketing Strategy Director will develop B2B marketing strategies that deliver on business outcomes for Enterprise Fleet Management, leveraging insights and historical performance to create and gain alignment for innovative marketing strategies and go-to-marketing plans that meet a broad range of objectives including awareness and consideration, lead generation, and account growth.
Responsibilities include:
- Identify and validate value proposition, brand positioning, messaging and marketing opportunities that differentiate Enterprise Fleet Management in the market and drive business growth, socializing with stakeholders and leading implementation of approved initiatives
- Develop and present marketing strategies to senior leadership designed to accomplish overall business objectives built from insights and data
- Identify opportunities and methods to engage B2B prospects to drive leads to Sales
- Work with marketing channel partners to develop marketing materials and programs to drive new account growth and ancillary product sales
- Collaborate with Enterprise Fleet Management to develop marketing plans, presentations, and sales tools to support new and existing products
- Partner with Digital Product team to optimize owned digital properties (content development and management, and conversion strategies)
- Partner with Global Insights Team on needed customer and market research: customer interviews, survey feedback, win/loss reports, and competitive analysis
- Maintain and protect Enterprise Fleet Management brand in the implementation of all B2B and industry messaging
- Effectively develop, manage, and influence Enterprise Fleet Management marketing development budget
- Act as a thought leader and set the example within the Marketing Department; act as a reliable consultant to the team’s management
Competencies
- Building Relationships
- Decision Making
- Ethics and Values
- Forward-Thinking
- Leading and Inspiring People
- Persuading and Influencing
- Planning and Organizing
Qualifications
Required
- Bachelor's Degree in Marketing, or related field
- 10+ years of Marketing experience
- Authorized to work in the United States and not requiring sponsorship
Preferred
- Demonstrated ability to develop ROI based marketing approach
- Experience with Salesforce CRM for Marketing campaigns and reporting
- Portfolio of work that includes successful product launch marketing with tangible impact to customer and sales
- Experience in developing impactful marketing automation and sales enablement resources
Location: Corporate Headquarters in Clayton, MO.
Benefits: Enterprise offers an excellent benefits package with market-competitive pay, comprehensive healthcare packages, 401(k) matching & profit sharing, schedule flexibility, paid time off, and organizational growth potential.
Compensation decisions will be made based on factors that include, but are not limited to, experience, education, location and skill level.
Equal Opportunity Employer. Disability and Veterans.
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